Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192
Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Advanced Introduction to Advertising
Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192
Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192
Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Advanced Introduction to the Experience Economy
Author: Sundbo, Jon
Publisher: Edward Elgar Publishing
ISBN: 1839103841
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Publisher: Edward Elgar Publishing
ISBN: 1839103841
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Advanced Introduction to Law and Psychology
Author: Tyler, Tom R.
Publisher: Edward Elgar Publishing
ISBN: 1839109734
Category : Law
Languages : en
Pages : 264
Book Description
Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.
Publisher: Edward Elgar Publishing
ISBN: 1839109734
Category : Law
Languages : en
Pages : 264
Book Description
Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.
Advanced Introduction to Advertising
Author: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing
ISBN: 9781802200904
Category :
Languages : en
Pages : 192
Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Publisher: Edward Elgar Publishing
ISBN: 9781802200904
Category :
Languages : en
Pages : 192
Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Advanced Introduction to National Accounting
Author: John M. Hartwick
Publisher: Edward Elgar Publishing
ISBN: 1839102349
Category : Business & Economics
Languages : en
Pages : 179
Book Description
This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highlighting the importance of Tornqvist index numbers and translog production, cost and utility functions in its modernization.
Publisher: Edward Elgar Publishing
ISBN: 1839102349
Category : Business & Economics
Languages : en
Pages : 179
Book Description
This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highlighting the importance of Tornqvist index numbers and translog production, cost and utility functions in its modernization.
Advanced Introduction to Public Policy
Author: B. G. Peters
Publisher: Edward Elgar Publishing
ISBN: 1789908272
Category : Political Science
Languages : en
Pages : 232
Book Description
In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Publisher: Edward Elgar Publishing
ISBN: 1789908272
Category : Political Science
Languages : en
Pages : 232
Book Description
In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Advanced Introduction to Marketing Strategy
Author: Day, George
Publisher: Edward Elgar Publishing
ISBN: 1800377894
Category : Business & Economics
Languages : en
Pages : 144
Book Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Publisher: Edward Elgar Publishing
ISBN: 1800377894
Category : Business & Economics
Languages : en
Pages : 144
Book Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Self-Publishing Made Simple
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
Book Description
Advanced Introduction to Digital Marketing
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.