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Author: Machado Carvalho, Maria Amélia
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.
Author: Machado Carvalho, Maria Amélia
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
Get Book Here
Book Description
The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.
Author: Maria Amélia Machado Carvalho
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 0
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Book Description
"In the context of the tourism and hospitality industry, this book aims to offer a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. By fostering a deeper comprehension of the evolving market dynamics, this book empowers the tourism and hospitality sector to proactively embrace the challenges and seize the opportunities that define the present era. Specifically, it provides an understanding of new tourist behaviors and how the tourism and hospitality industry can adapt and improve their business strategies"--
Author: Manish Sharma
Publisher: Springer Nature
ISBN: 9464634375
Category : Electronic books
Languages : en
Pages : 574
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Book Description
Author:
Publisher: BoD – Books on Demand
ISBN: 183769141X
Category :
Languages : en
Pages : 266
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Book Description
Author: Saurabh Kumar Dixit
Publisher: Routledge
ISBN: 0429512317
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author: Naser Ul Islam
Publisher: Emerald Group Publishing
ISBN: 1837536740
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Recent issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment. The authors identify novel solutions through an integration of knowledge from the fields of social, physical, and biological sciences.
Author: Dhouha Jaziri
Publisher: Emerald Group Publishing
ISBN: 1801176329
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Author: Youcheng Wang
Publisher: CABI
ISBN: 1845937627
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author: Jillian M. Rickly
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110664054
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Critical animal studies is increasingly interfacing with tourism research in an effort to shed light on the various ways animals are incorporated into touristic experience. Exploring non-human work in tourism: From beasts of burden to animal ambassadors builds upon the theoretical connections of animal ethics, agency, and welfare as it foregrounds specifically the work that animals perform in the industry. While some types of animal labor are more readily identified, readers of this volume may be surprised by how many forms of animal labor are overlooked. Taking a widely international perspective, with cases from the Arctic, China, Costa Rica, China, Finland, Greece, Mexico, New Zealand, and the United Kingdom, this volume offers readers diverse scenarios of animals working. The book is arranged along three themes of work. Performative work focuses on the animals whose performances are front and center of tourists’ motivations and experiences. Value-added work turns attention to the co-working relationships of animals, while the political work of animals as ambassadors and icons is examined within the chapters on hidden labor. Additionally, the book makes theoretical considerations of the implications of positioning animals as workers and offers reflections on ways this focus on working animals extends current scholarship in the field.
Author:
Publisher: Cybellium
ISBN: 1836792999
Category :
Languages : en
Pages : 224
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
