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Author: Sangram Vajre
Publisher: IdeaPress Publishing
ISBN: 9781940858951
Category : Consumers
Languages : en
Pages : 179
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Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Sangram Vajre
Publisher: IdeaPress Publishing
ISBN: 9781940858951
Category : Consumers
Languages : en
Pages : 179
Get Book Here
Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Uri Wilensky
Publisher: MIT Press
ISBN: 0262731894
Category : Computers
Languages : en
Pages : 505
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Book Description
A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples. The advent of widespread fast computing has enabled us to work on more complex problems and to build and analyze more complex models. This book provides an introduction to one of the primary methodologies for research in this new field of knowledge. Agent-based modeling (ABM) offers a new way of doing science: by conducting computer-based experiments. ABM is applicable to complex systems embedded in natural, social, and engineered contexts, across domains that range from engineering to ecology. An Introduction to Agent-Based Modeling offers a comprehensive description of the core concepts, methods, and applications of ABM. Its hands-on approach—with hundreds of examples and exercises using NetLogo—enables readers to begin constructing models immediately, regardless of experience or discipline. The book first describes the nature and rationale of agent-based modeling, then presents the methodology for designing and building ABMs, and finally discusses how to utilize ABMs to answer complex questions. Features in each chapter include step-by-step guides to developing models in the main text; text boxes with additional information and concepts; end-of-chapter explorations; and references and lists of relevant reading. There is also an accompanying website with all the models and code.
Author: Latané Conant
Publisher:
ISBN: 9780578699455
Category :
Languages : en
Pages :
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Book Description
No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.
Author: Stockholm International Peace Research Institute
Publisher: Stockholm International Peace Research Institute
ISBN: 9780198291190
Category : Law
Languages : en
Pages : 238
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Book Description
Among the measures employed to stabilize the strategic relationship between the East and West in the nuclear age, the 1972 Anti-Ballistic Missile (ABM) Treaty is of profound importance. This cooperative agreement to limit offensive and defensive strategic forces has recently been challenged by the allure of new technology, including the proposed Space-based Defense System. Coinciding with the third ABM Treaty Review Conference, this study by an international roster of renowned scholars and policymakers--including two negotiators of the 1972 Treaty--provides insight into the complexities of the issues involved and identifies possible solutions. Concise, timely, and well-balanced, this collection is an important contribution to the debates surrounding the future of international peace and security.
Author: United States. Congress. Senate. Committee on Foreign Relations
Publisher:
ISBN:
Category : ABM Treaty
Languages : en
Pages : 842
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Book Description
Author: United States
Publisher:
ISBN:
Category : Interim Agreement Between the United States of America and the Union of Soviet Socialist Republics on Certain Measures With Respect to the Limitation of Strategic Offensive Arms
Languages : en
Pages : 40
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Book Description
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science
Publisher:
ISBN:
Category : Antimissile missiles
Languages : en
Pages : 386
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Book Description
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science
Publisher:
ISBN:
Category : Antimissile missiles
Languages : en
Pages : 184
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Book Description
Author: United States. Congress. Senate. Committee on Foreign Relations
Publisher:
ISBN:
Category : History
Languages : en
Pages : 96
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Book Description
Author: United States. Congress. Senate. Committee on Foreign Relations
Publisher:
ISBN:
Category : History
Languages : en
Pages : 96
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Book Description
