A Summary of Propaganda by Edward Bernays PDF Download
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Author: Notes Quark
Publisher: WWW.Snowballpublishing.com
ISBN: 9781684114092
Category : Political Science
Languages : en
Pages : 40
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Book Description
Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!
Author: Notes Quark
Publisher: WWW.Snowballpublishing.com
ISBN: 9781684114092
Category : Political Science
Languages : en
Pages : 40
Get Book
Book Description
Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Propaganda
Languages : en
Pages : 174
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Book Description
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages : 15
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Book Description
Buy now to get the main key ideas from Edward Bernays’s Propaganda People talk about “propaganda” all the time. Although the word seems to have negative connotations, whether it is good or bad depends entirely on the cause behind it and the correctness of the information it carries. In Propaganda (1928), Edward Bernays explores the structure of systems that control the public mind and public opinion, and examines how propaganda affects all political and social practices. He explains how people are controlled by hidden governments that try to achieve public acceptance of certain concepts. Bernays also attempts to establish the role of intelligent propaganda in society.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 230
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Book Description
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 275
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: Jacques Ellul
Publisher: Vintage
ISBN: 0593315677
Category : Political Science
Languages : en
Pages : 352
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Book Description
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 23
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that crowd consent can be created from scratch. You will also discover : who Edward Bernays is and the influence of his work on society; that propaganda was created during World War I; that big industry used this propaganda to implant capitalism in American culture; how the desires and feelings of crowds are influenced in order to obtain their consent. Today, messages to influence your votes, purchases or ideas are ubiquitous. These methods of controlling people without the use of force have been developed in the United States in less than 50 years. Indeed, as Thomas Jefferson said, "In a democratic society, everything depends on the consent of the people." Are you ready to discover the techniques of the puppeteers of history? *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Gae Lyn Henderson
Publisher: SIU Press
ISBN: 0809335077
Category : Language Arts & Disciplines
Languages : en
Pages : 286
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Book Description
The study of propaganda’s uses in modern democracy highlights important theoretical questions about normative rhetorical practices. Is rhetoric ethically neutral? Is propaganda? How can facticity, accuracy, and truth be determined? Do any circumstances justify misrepresentation? Edited by Gae Lyn Henderson and M. J. Braun, Propaganda and Rhetoric in Democracy: History, Theory, Analysis advances our understanding of propaganda and rhetoric. Essays focus on historical figures—Edward Bernays, Jane Addams, Kenneth Burke, and Elizabeth Bowen—examining the development of the theory of propaganda during the rise of industrialism and the later changes of a mass-mediated society. Modeling a variety of approaches, case studies in the book consider contemporary propaganda and analyze the means and methods of propaganda production and distribution, including broadcast news, rumor production and globalized multimedia, political party manifestos, and university public relations. Propaganda and Rhetoric in Democracy offers new perspectives on the history of propaganda, explores how it has evolved during the twentieth and twenty-first centuries, and advances a much more nuanced understanding of what it means to call discourse propaganda.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669352196
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The American democracy is ruled by an invisible government made up of men who understand the mental processes and social patterns of the masses. They control us by our qualities of natural leadership, ability to supply needed ideas, and their key position in the social structure. #2 The process of organizing and focusing public opinion is necessary to orderly life. The printing press and the newspaper, the railroad, the telephone, telegraph, radio, and airplanes have made it possible to spread ideas quickly and even instantaneously all over America. #3 There are many and diverse cleavages in our society. They may be social, political, economical, racial, religious, or ethical, with hundreds of subdivisions of each. The diversity of these publications is evident at a glance. #4 The structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To lament the existence of such a mechanism is to ask for a society that never was and never will be.
