A STUDY ON MATERIALISM, PRODUCT AND PURCHASE INVOLVEMENT FOR FASHION CLOTHING AMONG GEN Y IN KLANG VALLEY, MALAYSIA PDF Download
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Author: TAN KEAN WEI (TP022430)
Publisher:
ISBN:
Category :
Languages : en
Pages : 65
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Author: TAN KEAN WEI (TP022430)
Publisher:
ISBN:
Category :
Languages : en
Pages : 65
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Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640884493
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author: Nandini R.
Publisher:
ISBN:
Category :
Languages : en
Pages : 5
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The today's trend is towards material possessions as criterion of success. Thus they use fashion clothing as a medium of expressing their self and also fit into the social environment. Fashion involvement is a consumer's perceived importance of fashion clothing. It is important to investigate fashion involvement to understand consumer behavior and to develop improved marketing strategies. The purpose of this study is to measure the fashion clothing involvement of teenagers, youth and adults consumers selected in Bangalore city. The research tries to explore the relationship between demographic characteristics and the factors of fashion involvement. The research focuses on fashion clothing because it is closely related to daily life, having essential, communicative, and psychological functions in consumers' lives. The sample size for the study chosen was 301. Samples were selected from schools, colleges, IT companies, government organizations and business establishments in Bangalore city. Factor analysis using principle components with varimax rotation was used. Also, the KMO and Bartlett's test was conducted in order to reveal interactions and relationship between different variables. The study shows, below 30 years customers tend to perform higher fashion clothing involvement. Correlation Analysis showed that there was significant positive correlation between purchase knowledge, confidence, social consciousness, materialism and the factors of fashion clothing involvement.
Author: ADNAN KHAN (TP043437)
Publisher:
ISBN:
Category :
Languages : en
Pages : 137
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Author: Sarah Michelle Bingham
Publisher:
ISBN:
Category :
Languages : en
Pages : 168
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The purpose of this study was to investigate the relationship of materialism, fashion clothing involvement, and consciousness for sustainable consumption on impulsive buying tendency for apparel items. Scale items were adapted from previous research and developed to analyze relationships between these variables specifically within the textile and apparel industry. In January 2019, at a southeastern University, a total of 2,399 college student participants' responses were analyzed in SPSS. Simple and multiple regressions were used to find materialism has a significant relationship on the dimensions of CSC, FCI has a positive relationship on CSC, and CSC has a negative relationship on impulse buying. The findings yielded noteworthy implications for the textile and apparel industry, academia, and society as a whole. Future studies should consider further investigating relationships of variables through a qualitative approach.
Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114
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Author: EMILIE LOEWE SOLBERG (TP047429)
Publisher:
ISBN:
Category : Internet marketing
Languages : en
Pages : 68
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Author: Mary Zey
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Prevailing, highly conservative rational choice theories are challenged in this illuminating volume. Mary Zey and other outstanding contributors expand our understanding of decision making theory by presenting evidence that points to the wide range and complexity of human decision making. Labelled as deviations from formal rationality, other models of decision making (habit, emotion, moral and ethical values) are shown to be alternative, not deviant, motives behind decision making. Written at an accessible level, this volume examines criticisms of the rational choice models from a wide range of perspectives. The following chapters then concentrate on micro- and macro- alternatives to rational choice models, including a bala
Author: John Cokley
Publisher: Australian Scholarly Publishing
ISBN: 1925003388
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This book contains keys to the next generation of journalism and news publishing, with 16 clearly explained practical models for reporters, editors and producers everywhere. John Cokley aims to show how journalists and publishers can please more readers without compromising ethics or quality. It’s for everyone in the media business.
Author: Vili Lehdonvirta
Publisher:
ISBN: 9789522490209
Category :
Languages : fi
Pages : 243
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