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Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1631570722
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1631570722
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1606491466
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Ethics is a compendium of moral interpretations steeped in a multitude of religious and philosophical applications. It is subject to various cultural intrusions as well as independent personal interpretation. The study of international business and all related managerial disciplines usually includes ethical content. The majority of global management textbooks offer a chapter on ethics, and its often misaligned cousin, social responsibility. They tend to cover the subject matter by stating the problem and then reciting laws enacted to combat social injustice as well as including philosophical theories intended to provide generic direction. This iceberg approach, a topical view of the issues, leaves the average MBA student along with executive cadre longing for more specific guidelines.
Author: K. Praveen Parboteeah
Publisher: Routledge
ISBN: 1351720007
Category : Business & Economics
Languages : en
Pages : 830
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Book Description
A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakeholder approach—one that emphasizes how important it is to balance multiple stakeholders’ needs—students will develop the critical skills they need to analyze and solve complex ethical issues, while ensuring overall business success. The second edition retains Business Ethics’ strong balance of theory and practice, but incorporates several new features, including: Fresh cases ensuring students are exposed to the most topical real-world examples A global view, with examples from international and emerging markets, and coverage of ethical standards from around the world An expanded chapter on individual ethical decision-making, as well as a new chapter devoted to ethical theory A renewed emphasis on the popular boxed features with more integration of newer case studies, and the addition of "Emerging Market Business Ethics Insights" The latest data on business ethics and ethics related issues from a variety of reputable sources A comprehensive set of lecture slides, test questions, and instructor notes provide additional material for the classroom.
Author: Claude Cellich
Publisher: Business Expert Press
ISBN: 1952538793
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunders to reach mutually beneficial outcomes. By sharpening negotiation skills, business executives will be able to interact more effectively with their counterparts in the fast changing global business environment and the rising influence of third parties. Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1631572318
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
The book begins with a historical perspective of recorded trade. It then offers a deeper insight into the first global products, the infrastructures created to support the trade initiative and the development of financial instruments to further its growth. The cross collateral influences of religion and government on the global commercial landscape follows.
Author: Anatoly Zhuplev
Publisher: Business Expert Press
ISBN: 1947098217
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.
Author: Laurent Houlier
Publisher: Business Expert Press
ISBN: 1952538459
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This book equips readers to optimize genuine export opportunities. Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities. It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy. Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow. This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
Author: Joseph W. Barnes
Publisher: Business Expert Press
ISBN: 1606498533
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.
Author: J. Mark Munoz
Publisher: Business Expert Press
ISBN: 1631577794
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In a complex and growingly chaotic global environment, individuals, companies, and countries are forced to adapt, innovate, and operate in new ways. Creative and unconventional economic and business models are constantly being developed in order for countries and corporations to gain a competitive advantage. Countless novel ideas have challenged traditional views on the merits of globalization. Populist and protectionist sentiments have gained ground alongside calls for economic nationalism, alter-globalization, deglobalization and even unglobalization. Skepticism is on the rise, and there is a pressing need for fresh solutions and viable strategies. This book assembled a cast of international experts and thought leaders and gathered their views on alternative pathways toward global success.
Author: Lana S. Nino
Publisher: Business Expert Press
ISBN: 1631573209
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Given the influential role that business professionals now play in society, high-quality education is essential. A recognition that business programs can and should nurture leaders committed not only to personal and corporate success but also to social progress rests at the core of a revised and renewed education model. Steeped in the liberal arts, this book presents a practical plan to achieve that goal. It makes a cogent argument for incorporating professionalism into undergraduate and graduate business programs, and offers guidance to business deans and faculty interested in preparing students for the evolving role of business leadership in the 21st century. Using an adapted “wheel of professionalism” model, it describes curricular content and educational approaches designed to guide students toward higher levels of professionalism, social consciousness, and ethical decision-making.
