A Strategic and Tactical Approach to Global Business Ethics PDF Download
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Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1606491466
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Ethics is a compendium of moral interpretations steeped in a multitude of religious and philosophical applications. It is subject to various cultural intrusions as well as independent personal interpretation. The study of international business and all related managerial disciplines usually includes ethical content. The majority of global management textbooks offer a chapter on ethics, and its often misaligned cousin, social responsibility. They tend to cover the subject matter by stating the problem and then reciting laws enacted to combat social injustice as well as including philosophical theories intended to provide generic direction. This iceberg approach, a topical view of the issues, leaves the average MBA student along with executive cadre longing for more specific guidelines.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1606491466
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
Ethics is a compendium of moral interpretations steeped in a multitude of religious and philosophical applications. It is subject to various cultural intrusions as well as independent personal interpretation. The study of international business and all related managerial disciplines usually includes ethical content. The majority of global management textbooks offer a chapter on ethics, and its often misaligned cousin, social responsibility. They tend to cover the subject matter by stating the problem and then reciting laws enacted to combat social injustice as well as including philosophical theories intended to provide generic direction. This iceberg approach, a topical view of the issues, leaves the average MBA student along with executive cadre longing for more specific guidelines.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1631570722
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.
Author: Claude Cellich
Publisher: Business Expert Press
ISBN: 1952538793
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunders to reach mutually beneficial outcomes. By sharpening negotiation skills, business executives will be able to interact more effectively with their counterparts in the fast changing global business environment and the rising influence of third parties. Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.
Author: Joseph W. Barnes
Publisher: Business Expert Press
ISBN: 1606498533
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.
Author: Lawrence A. Beer
Publisher: Business Expert Press
ISBN: 1631572318
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
The book begins with a historical perspective of recorded trade. It then offers a deeper insight into the first global products, the infrastructures created to support the trade initiative and the development of financial instruments to further its growth. The cross collateral influences of religion and government on the global commercial landscape follows.
Author: K.H. Yeganeh
Publisher: Business Expert Press
ISBN: 1606495992
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous petrochemical and manufacturing industries, which require heavy investment and development. Understanding the Iranian business environment requires a holistic approach because in Iran society, culture, religion, economy, politics, and family are intimately intertwined. Therefore, this book adopts a broad scope and relies on a wide range of academic and professional resources to bring insights into the Iranian context. The author bridges theory and practice by offering a reasonable blend of academic perspective and practical expertise. He offers an analytical, readable, comprehensive, and impartial account. This book is a valuable reference for business managers, investors, analysts, policy makers, scholars, students, expatriates, travelers, and all those who are concerned with the Iranian affairs.
Author: Anatoly Zhuplev
Publisher: Business Expert Press
ISBN: 1947098217
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.
Author: Guerra Guerra, Alicia
Publisher: IGI Global
ISBN: 1522570756
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.
Author: William H.A. Johnson
Publisher: Business Expert Press
ISBN: 1606494414
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
The word innovation is often used today regarding China, as if the concept were new to the Eastern country. Most people know, however, that China was a juggernaut in creating new technologies and at one time was the innovation king of the world- but that was at least seven centuries ago! Today, the great oriental power is attempting once again to take the throne of innovation for its own. This desire to usurp the throne, which had been diligently taken by the West during the Scientific Revolution, has placed an almost unrealistic emphasis on innovation. In Innovation in China: The Tail of the Dragon, the author explores the issues and actors involved in making innovation the emphasis in China. He uses a simple systems model of innovation and various perceptual lenses. The lenses are aimed at the historical, economic, political, legal, educational and cultural elements of an innovation-based society. After reading the book the reader will understand more about how innovation is happening in China and by whom. More importantly, the reader will begin a journey of learning more about where the country is going as it relentlessly continues its drive to create an innovation-based society and to become once again, in terms appropriate to its history, the ‘Emperor of Innovation’.
Author: Anatoly Zhuplev
Publisher: Business Expert Press
ISBN: 163157129X
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book serves as a concise guide in understanding Russia from an international business perspective. It explores strategic issues, drivers, constraints, costs, and risks of international expansion and includes analytical tools, practical applications, sources of information, and assistance in international business research. These are supplemented by analysis of Russia’s macro-economic profile, drivers, strategic strengths and weaknesses in the comparative context, including its international market attractiveness and opportunities for U.S. companies. The book examines Russia’s main industries, their profiles, trends and business attractiveness, trends, and marketing strategies. The discussion of Russia’s regions covers regional subdivisions and economic profiles with the focus on Moscow, the leading economic region. The book also covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism, Russia retains its relationship-driven culture. The book provides insights by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book’s pedagogy includes skill development exercises and cases on doing business in Russia.
