A Step-by-step Guide to Church Marketing

A Step-by-step Guide to Church Marketing PDF Author: George Barna
Publisher: Baker Publishing Group
ISBN: 9780830714049
Category : Religion
Languages : en
Pages : 345

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Book Description
Is marketing biblical? Although the word "marketing" never appears in the Bible, the Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah, and Paul, to name just a few. As you'll see in this book, these dynamic men of God had the ability to identify people's needs and then find the best ways to meet them. Jesus told his followers to do the same -- to bring his message to people in a way they could understand and relate to. That's the heart of marketing. And those principles can be immensely useful as you take part in God's work here on earth. It's time to move beyond the question of whether or not marketing is a biblical practice. The real question is whether your church can afford not to use such a powerful andd readily available tool. - Back cover.

A Step-by-step Guide to Church Marketing

A Step-by-step Guide to Church Marketing PDF Author: George Barna
Publisher: Baker Publishing Group
ISBN: 9780830714049
Category : Religion
Languages : en
Pages : 345

Get Book

Book Description
Is marketing biblical? Although the word "marketing" never appears in the Bible, the Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah, and Paul, to name just a few. As you'll see in this book, these dynamic men of God had the ability to identify people's needs and then find the best ways to meet them. Jesus told his followers to do the same -- to bring his message to people in a way they could understand and relate to. That's the heart of marketing. And those principles can be immensely useful as you take part in God's work here on earth. It's time to move beyond the question of whether or not marketing is a biblical practice. The real question is whether your church can afford not to use such a powerful andd readily available tool. - Back cover.

Church Marketing 101

Church Marketing 101 PDF Author: Richard L. Reising
Publisher: Baker Books
ISBN: 9781441200310
Category : Religion
Languages : en
Pages : 208

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Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Ministry Marketing Made Easy

Ministry Marketing Made Easy PDF Author: Yvon Prehn
Publisher: Wipf and Stock Publishers
ISBN: 1620325713
Category : Religion
Languages : en
Pages : 176

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Book Description
Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.

What Smart Churches Know

What Smart Churches Know PDF Author: Rod Arnold
Publisher:
ISBN: 9780615279084
Category : Church growth
Languages : en
Pages : 148

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Book Description


Selling Out the Church

Selling Out the Church PDF Author: Philip D. Kenneson
Publisher: Wipf and Stock Publishers
ISBN: 159244296X
Category : Religion
Languages : en
Pages : 176

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Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.

Church Advertising, Public Relations and Marketing in Twentieth-Century America

Church Advertising, Public Relations and Marketing in Twentieth-Century America PDF Author: John C. Hardin
Publisher: Springer Nature
ISBN: 3031130448
Category : History
Languages : en
Pages : 395

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Book Description
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Faith-Based Marketing

Faith-Based Marketing PDF Author: Bob Hutchins
Publisher: John Wiley and Sons
ISBN: 0470483067
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

Developing Female Leaders

Developing Female Leaders PDF Author: Kadi Cole
Publisher: HarperChristian + ORM
ISBN: 1400210933
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
What would your church look like if it maximized the dormant gifts of the women God has brought there? Discover how to develop and leverage the leadership abilities of women within your congregation. Leadership and people development veteran Kadi Cole offers a practical strategy to help church and organizational leaders craft cultures that facilitate the development of women as volunteer and staff leaders. In Developing Female Leaders, Cole shares eight easy-to-implement “best practices” that help accelerate a woman’s organizational contribution, such as: Seek to understand Clearly define what you believe Mine the marketplace Integrate spiritual formation and leadership development Be an “other” Create an environment of safety Upgrade your people practices Take on your culture Combined with current research, thorough appendices and references add even more guidance for setting vision, milestones, and goals. Using interviews and surveys of more than one thousand women in key church and organizational roles, Developing Female Leaders is a one-of-a-kind resource for identifying what is missing today in your church to help it flourish in the future.

Concise Encyclopedia of Church and Religious Organization Marketing

Concise Encyclopedia of Church and Religious Organization Marketing PDF Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135792526
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Marketing the Church

Marketing the Church PDF Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184

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Book Description