A Semantic Differential Approach to Measuring and Comparing Response to Cigarette Advertising and Brand Images PDF Download
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Author: Douglas Allan Fuchs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144
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Book Description
Author: Douglas Allan Fuchs
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144
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Book Description
Author: Henry Harley Arnold (Jr.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 310
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 462
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Book Description
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: Paul C. Cozby
Publisher: WCB/McGraw-Hill
ISBN:
Category : Psychology
Languages : en
Pages : 300
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Book Description
For undergradute social science majors. A textbook on the interpretation and use of research. Annotation copyright Book News, Inc. Portland, Or.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: United States. Public Health Service. Office of the Surgeon General
Publisher: Office of the Surgeon General
ISBN:
Category : Health & Fitness
Languages : en
Pages : 696
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Book Description
The second report from the U.S. Surgeon General devoted to women and smoking. Includes executive summary, chapter conclusions, full text chapters, and references.
Author: Paul E. Spector
Publisher: SAGE
ISBN: 9780803943414
Category : Psychology
Languages : en
Pages : 84
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Book Description
Intended for the social scientist who must develop a rating on attitudes, values and opinions, this text provides information on the construction of more effective scales. It includes information on how to validate a scale and how to develop a summated rating scale based on classical test theory.
Author: Gordon C. Bruner
Publisher: Createspace Independent Publishing Platform
ISBN: 9781514321843
Category : Marketing research
Languages : en
Pages : 602
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Book Description
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Author: Peter Boyle
Publisher:
ISBN: 9780198526872
Category : Law
Languages : en
Pages : 840
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Book Description
This book comprehensively covers the science and policy issues relevant to one of the major public health disasters of modern times. It pulls together the aetiology and burden of the myriad of tobacco related diseases with the successes and failures of tobacco control policies. The book looks at lessons learnt to help set health policy for reducing the burden of tobacco related diseases. The book also deals with the international public health policy issues which bear on control of the problem of tobacco use and which vary between continents. The editors are an international group distinguished in the field of tobacco related diseases, epidemiology, and tobacco control. The contributors are world experts drawn from the various clinical fields. This major reference text gives a unique overview of one of the major public health problems in both the developed and developing world. The book is directed at an international public health and epidemiology audience includng health economists and those interested in tobacco control.
