Handbook on Radio and Television Audience Research PDF Download
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Author: Graham Mytton
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Author: Graham Mytton
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Author: United States. Congress. House
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2424
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Book Description
Author: United States. Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1910
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Book Description
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 1974
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Book Description
Author: Samsinar MD Sidin
Publisher: Springer
ISBN: 3319173200
Category : Business & Economics
Languages : en
Pages : 670
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Book Description
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 980
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Book Description
Author: J. Bourdon
Publisher: Springer
ISBN: 1137345101
Category : Performing Arts
Languages : en
Pages : 285
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Book Description
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author: Raymond A. Kent
Publisher:
ISBN: 9780415082891
Category : Social Science
Languages : en
Pages : 202
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Book Description
This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Interstate commerce
Languages : en
Pages : 1362
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Book Description
Author: Hugh Malcolm Beville
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
