Author: Canadian Advertising Research Foundation. Broadcast Audience Measurement Committee
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages :
Book Description
A Report on Broadcast Audience Measurement Requirements
Author: Canadian Advertising Research Foundation. Broadcast Audience Measurement Committee
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages :
Book Description
Towards Global Guidelines for Television Audience Measurement
Author: Audience Research Methods (ARM) Group
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 112
Book Description
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 112
Book Description
Recommended Standards for the Preparation of Statistical Reports in Broadcast Audience Measurement Research
Author:
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 0
Book Description
A Plan for the Evaluation of Audience Measurement Methods
Author: National Association of Broadcasters. Special Test Survey Committee
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 44
Book Description
Recommended Standards for the Preparation of Statistical Reports in Broadcast Audience Measurement Research
Author: National Association of Broadcasters
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 10
Book Description
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 10
Book Description
Ratings Analysis
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Recommended Standards for Radio and Television Program Audience Size Measurements
Author: Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 98
Book Description
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 98
Book Description
Handbook on Radio and Television Audience Research
Author: Graham Mytton
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196
Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196
Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
TAM 67
Author: Television Audience Measurement Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
An Analysis of Broadcast Audience Measurement
Author: Philip D. Jursek
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 782
Book Description
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 782
Book Description