A Psychological Study of Trade-mark Infringement PDF Download
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Author: Richard Henry Paynter
Publisher:
ISBN:
Category : Psychophysiology
Languages : en
Pages : 88
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Book Description
Author: Richard Henry Paynter
Publisher:
ISBN:
Category : Psychophysiology
Languages : en
Pages : 88
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Book Description
Author: J. L. Zaichkowsky
Publisher: Psychology Press
ISBN: 131782444X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Author: J. L. Zaichkowsky
Publisher: Psychology Press
ISBN: 1317824458
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Author: Richard Henry Paynter
Publisher:
ISBN:
Category : Psychological, Physiological
Languages : en
Pages : 72
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Book Description
Author: Richard H. Paynter
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Michael Pettit
Publisher: University of Chicago Press
ISBN: 0226923746
Category : History
Languages : en
Pages : 323
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Book Description
Michael Pettit reveals how deception came to be something that psychologists not only studied but also employed to establish their authority. They developed a host of tools for making deception more transparent in the courts and elsewhere.
Author: Lawrence M. Salinger
Publisher: SAGE Publications
ISBN: 1506332773
Category : Business & Economics
Languages : en
Pages : 1739
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Book Description
Since the first edition of the Encyclopedia of White Collar and Corporate Crime was produced in 2004, the number and severity of these crimes have risen to the level of calamity, so much so that many experts attribute the near-Depression of 2008 to white-collar malfeasance, namely crimes of greed and excess by bankers and financial institutions. Whether the perpetrators were prosecuted or not, white-collar and corporate crime came near to collapsing the U.S. economy. In the 7 years since the first edition was produced we have also seen the largest Ponzi scheme in history (Maddoff), an ecological disaster caused by British Petroleum and its subcontractors (Gulf Oil Spill), and U.S. Defense Department contractors operating like vigilantes in Iraq (Blackwater). White-collar criminals have been busy, and the Second Edition of this encyclopedia captures what has been going on in the news and behind the scenes with new articles and updates to past articles.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 634
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Book Description
Author: British Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 1228
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Book Description
Author: British Museum. Department of Printed Books
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 1040
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Book Description
