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Author: Gregory Berns
Publisher: Macmillan
ISBN: 0805081313
Category : Psychology
Languages : en
Pages : 308
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Book Description
Draws on such fields as neuoscience, economics, and evolutionary psychology to address the question of how to find a more satisfying way to live, arguing that the key to satisfaction lies in the complexity and challenge in one's life.
Author: Gregory Berns
Publisher: Macmillan
ISBN: 0805081313
Category : Psychology
Languages : en
Pages : 308
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Book Description
Draws on such fields as neuoscience, economics, and evolutionary psychology to address the question of how to find a more satisfying way to live, arguing that the key to satisfaction lies in the complexity and challenge in one's life.
Author: Winifred Gallagher
Publisher: Penguin Group
ISBN: 0143123742
Category : Psychology
Languages : en
Pages : 273
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Book Description
An exploration of how humans respond to novelty from the New York Times–bestselling author of Rapt Why are we attuned to the latest headline, diet craze, smartphone, and fashion statement? Why do we relish a change of scene, eye attractive strangers, and develop new interests? Follow a crawling baby around and you’ll see that right from the beginning, nothing excites us more than something new and different. Our unique human brains are biologically primed to engage with and even generate novelty. This “neophilia” has enabled us to thrive in a world of cataclysmic change, but now we confront an unprecedented deluge of new things—one that shows no sign of slowing. In New acclaimed behavioral science writer Winifred Gallagher, using cutting-edge research and interviews with countless experts, shows us how we can use our adaptive gift to navigate more skillfully through our rapidly changing world by focusing on the new things that really matter.
Author: Shane Snow
Publisher: John Wiley & Sons
ISBN: 1119483476
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Author: Mark Newgarden
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 136
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Book Description
Sharply designed, jam-packed with illustrations, and written with a touch of irony, this book celebrates such novelty items as joy buzzers, the whoopee cushion, and fake worms.
Author: Koraly Pérez-Edgar
Publisher: Springer
ISBN: 3319980777
Category : Psychology
Languages : en
Pages : 383
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Book Description
This book examines three decades of research on behavioral inhibition (BI), addressing its underlying biological, psychological, and social markers of development and functioning. It offers a theory-to-practice overview of behavioral inhibition and explores its cognitive component as well as its relationship to shyness, anxiety, and social withdrawal. The volume traces the emergence of BI during infancy through its occurrences across childhood. In addition, the book details the biological basis of BI and explores ways in which it is amenable to environmental modeling. Its chapters explore the neural systems underlying developmental milestones, address lingering questions (e.g., limitations of studying BI in laboratory settings and debatable benefits of self-regulatory processes), and provide recommendations for future research. Key areas of coverage include: Animal models of behavioral inhibition. Social functioning and peer relationships in BI. Attention mechanisms in behavioral inhibition. BI and associative learning of fear. Behavioral inhibition and prevention of internalizing distress in early childhood. The relations between BI, cognitive control, and anxiety. Behavioral Inhibition is a must-have resource for researchers, clinicians, scientist-practitioners, and graduate students across such fields as developmental psychology, psychiatry, social work, cognitive and affective developmental neuroscience, child and school psychology, educational psychology, and pediatrics.
Author: Christopher Bergland
Publisher: Macmillan + ORM
ISBN: 1429995092
Category : Health & Fitness
Languages : en
Pages : 388
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Book Description
"The Athlete's Way is amazingly informative and complete with a program to get and keep you off the couch. Bravo, for another exercising zealot who has written a book that should be read on your elliptical or stationary bike. He pushed me to go farther on a sleepy Sunday." - John J. Ratey, M.D., author of Spark: The Revolutionary New Science in Exercise and the Brain, and co-author of Driven to Distraction
Author: Maria Laura Frigotto
Publisher: Springer
ISBN: 3319560964
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Providing a first tentative understanding of novelty and a set of implications for organizations to manage it, this book focuses on the potential offered by emergent novelty, namely novelty which is neither designed nor pursued. The author asks how organizations might increase their abilities and strategies to benefit from its early recognition. Such potential is broken down into positive terms and demonstrates how early recognition is beneficial both to organizations which aim to seize emergent innovations as well as those which aim to avoid emergent disasters. Understanding Novelty in Organizations aims to rethink the structure and strategies of organizations to gain a new balance between design and randomness in the generation of novelty. The varied perspectives presented in this work will engage scholars interested in novelty, innovation and creativity, and emergency management.
Author: George Krasadakis
Publisher: Springer Nature
ISBN: 3030451399
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.
Author: Todd B. Kashdan
Publisher: Penguin
ISBN: 0593420888
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
A highly practical and researched-based toolbox for anyone who wants to create a world with more justice, creativity, and courage. For too long, the term insubordination has evoked negative feelings and mental images. But for ideas to evolve and societies to progress, it’s vital to cultivate rebels who are committed to challenging conventional wisdom and improving on it. Change never comes easily. And most would-be rebels lack the skills to overcome hostile audiences who cling desperately to the way things are. Based on cutting-edge research, The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo. Learn how to Resist the allure of complacency Discover the value of being around people who stop conforming and start deviating. Produce messages that influence the majority-- when in the minority. Build mighty alliances Manage the discomfort when trying to rebel Champion ideas that run counter to traditional thinking Unlock the benefits of being in a group of diverse people holding divergent views Cultivate curiosity, courage, and independent, critical thinking in youth Filled with engaging stories about dissenters in the trenches as well as science that will transform your thinking. The Art of Insubordination is for anyone who seeks more justice, courage, and creativity in the world.
Author: . Insight Kids
Publisher: Simon and Schuster
ISBN: 1647224861
Category :
Languages : en
Pages : 52
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Book Description
