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Author: Alexis Jacquemin
Publisher:
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author: Alexis Jacquemin
Publisher:
ISBN:
Category :
Languages : en
Pages : 16
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Author: Marc Nerlove
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 80
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Book Description
Optimal advertising and price policies are derived for the individual firm under conditions of imperfect competition. The model is simplified in the sense that it allows jump policies, which imply an infinite rate of current advertising expenditure, in the initial period. It has the advantage of considering contraction as well as expansion policies. When no factors operate to shift the demand function independently of the firm's actions, the optimal price and advertising policies are shown to be stationary after a certain point. The concept of good will, a stock related to th flow of current advertising expenditures, is introduced. Analysis of the special case in which demand is linear in logarithms and total cost is linear leads to more specific conclusions. We show that the optimal stationary solution implies a constant ratio of advertising to sales. Even in the nonstationary case, in which other factors operate to shift the demand function, the same result is obtained when these factors are assumed to change at a constant proportional rate. This result is supported by some evidence on the actual behavior of firms. (Author).
Author: Dung Nguyen
Publisher: Springer Science & Business Media
ISBN: 1461562090
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.
Author: Stanford University. Applied Mathematics and Statistics Laboratory
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Author: Theodore Bos
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Author:
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 366
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Book Description
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1226
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Contains section : Book reviews.
Author: Jean Tirole
Publisher: MIT Press
ISBN: 0262200716
Category : Business & Economics
Languages : en
Pages : 1482
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Book Description
The Theory of Industrial Organization is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level. Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas while working at an intuitive level. To aid students at different levels, each chapter is divided into a main text and supplementary section containing more advanced material. Each chapter opens with elementary models and builds on this base to incorporate current research in a coherent synthesis. Tirole begins with a background discussion of the theory of the firm. In Part I he develops the modern theory of monopoly, addressing single product and multi product pricing, static and intertemporal price discrimination, quality choice, reputation, and vertical restraints. In Part II, Tirole takes up strategic interaction between firms, starting with a novel treatment of the Bertrand-Cournot interdependent pricing problem. He studies how capacity constraints, repeated interaction, product positioning, advertising, and asymmetric information affect competition or tacit collusion. He then develops topics having to do with long term competition, including barriers to entry, contestability, exit, and research and development. He concludes with a "game theory user's manual" and a section of review exercises. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
Author: Prof. Dr. Wan Sulaiman Bin Wan Yusoff
Publisher: Xlibris Corporation
ISBN: 149313387X
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Prof. Dr. Wan Sulaiman Bin Wan Yusoff Deputy Rector of Student Affair, Internationalization and Alumni INSANIAH UNIVERSITY COLLEGE ALOR STAR KEDAH, MALAYSIA.
Author: Kirsty Hughes
Publisher: CUP Archive
ISBN: 9780521320368
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
This book analyses the relationships between technological advancement and innovation, and trade performance. It concentrates, in particular, on the contribution of research and development expenditures, and skilled labour, to exports. It examines what determines expenditure on R & D, and whether there is a chain of causation from exports to R & D. The book reviews and develops the existing literature both on the relationship between technology, skill and trade flows, and on the determinants of research and development. It also looks at relative technological competitiveness and export performance in the USA, Japan, West Germany, the UK and France. It examines empirical evidence for the theories analysed on the basis of cross-section studies of UK manufactured exports, imports, and net trade; of changes in the trade variables, and of R & D spending. A comparative study of the UK and West Germany is also provided.
