A Multiple Layer Model of Market Oriented Organizational Culture PDF Download
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Author: Christian Homburg
Publisher:
ISBN: 9783893332250
Category :
Languages : en
Pages : 70
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Book Description
Author: Christian Homburg
Publisher:
ISBN: 9783893332250
Category :
Languages : en
Pages : 70
Get Book Here
Book Description
Author: John A Davis
Publisher: Edward Elgar Publishing
ISBN: 1781004927
Category : Education
Languages : en
Pages : 273
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Book Description
Author: Oliver H. M. Yau
Publisher: Springer Nature
ISBN: 9819744881
Category :
Languages : en
Pages : 311
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Book Description
Author: Joe Tidd
Publisher: World Scientific
ISBN: 1800610327
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
Knowledge Management focuses on identifying, sharing, storing, and exploiting internal knowledge, whereas Open Innovation is more concerned with sources of external knowledge. However, this simple dichotomy between open and closed approaches is unhelpful and not realistic. Instead, it is the interaction between internal and external knowledge that creates dynamic capabilities and the ability to innovate. In particular, we need to better understand the interactions between internal and external knowledge, and how these influence innovation outcomes under different conditions. This edited volume, Managing Knowledge, Absorptive Capacity, and Innovation, provides an opportunity to combine contemporary interests in Open Innovation with the classic notion of absorptive capacity, to better understand how organisations can manage the absorption and exploitation of inbound external sources of knowledge in order to innovate.
Author: Bwalya, Kelvin Joseph
Publisher: IGI Global
ISBN: 1466603259
Category : Political Science
Languages : en
Pages : 890
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Book Description
"This book is a collection of knowledge on contemporary experiences on technological, societal and legal setups of e-Government implementation in emerging economies"--Provided by publisher.
Author: Martins, Carlos
Publisher: IGI Global
ISBN: 1799818454
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Author: David W. Cravens
Publisher: OUP Oxford
ISBN: 019164174X
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1784414476
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Author: Philipp Herzog
Publisher: Springer Science & Business Media
ISBN: 3834980900
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Author: Hubert GATIGNON
Publisher: Springer
ISBN: 1137560983
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
