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Author: Kip Knight
Publisher:
ISBN: 9780999662342
Category :
Languages : en
Pages : 244
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Book Description
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author: Catherine Kean
Publisher: Sapphire Medallion
ISBN: 9781605420967
Category : Kidnapping
Languages : en
Pages : 0
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Book Description
When Edouard de Lanceau, son of Moydenshire's great Lord Geoffrey de Lanceau, finds an unconscious wounded woman lying in a river, he's shocked to recognize Lady Juliana de Greyne, to whom he was once almost betrothed. The previous year, his bet with a friend to win her kiss went awry, and the commitment to her never proceeded. When Juliana's sister deceived him into betrothing her instead, Edouard became honor-bound to wed her; yet he still desires Juliana. Taking her in his arms, he vows to discover who would want her dead—and why. While riding to an important meeting on behalf of his ill father, Edouard must face Lord Geoffrey's enemies, who have returned to Moydenshire to destroy him. Taken prisoner and chained in a tower, Edouard must fight not only for his life but for Juliana's as well. When Juliana wakes, she has no memory of who she is or what happened to her. She only knows she's captive in a chamber alongside a man in chains who insists he knows her. For reasons unknown, her feelings for this stranger run strong. Were they once lovers, or is he a cold-blooded killer? Determined to regain her memories and know the truth, Lady Juliana discovers that nothing can vanquish love or the power of a knight's persuasion.
Author: Kip Knight
Publisher:
ISBN: 9780999662342
Category :
Languages : en
Pages : 244
Get Book Here
Book Description
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author: Bryan Garsten
Publisher: Harvard University Press
ISBN: 9780674021686
Category : Political Science
Languages : en
Pages : 302
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Book Description
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Author: Angus Burgin
Publisher: Harvard University Press
ISBN: 0674067436
Category : History
Languages : en
Pages : 314
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Book Description
Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Author: Catherine Kean
Publisher: Sapphire Medallion
ISBN: 9781932815481
Category : England
Languages : en
Pages : 0
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Book Description
Promised by her father to a lecherous old baron, Lady Elizabeth Brackendale is abducted and held for ransom by Sir Geoffrey de Lanceau, a scarred, tormented rogue who turns out to be the very knight who has sworn vengeance against her father for branding his own father as a traitor to the king.
Author: Jane Austen
Publisher: Anchor
ISBN: 0307950239
Category : Fiction
Languages : en
Pages : 546
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Book Description
From the editor of the popular Annotated Pride and Prejudice comes an annotated edition of Jane Austen’s Persuasion that makes the beloved novel an even more satisfying and fulfilling read. Here is the complete text of Persuasion with hundreds of annotations on facing pages, including: ● Explanations of historical context ● Citations from Austen’s life, letters, and other writings ● Definitions and clarifications ● Literary comments and analysis ● Plentiful maps and illustrations ● An introduction, a bibliography, and a detailed chronology of events Packed with all kinds of illuminating information—from what Bath and Lyme looked like at the time to how “bathing machines” at seaside resorts were used to how Wentworth could have made a fortune from the Napoleonic Wars—David M. Shapard’s delightfully entertaining edition brings Austen’s novel of second chances vividly to life.
Author: Jocelyn Harris
Publisher: University of Delaware Press
ISBN: 9780874139662
Category : Literary Criticism
Languages : en
Pages : 288
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Book Description
Origins for Persuasion -- The reviser at work : MS chapter 10 to chapters X-XI (1818) -- At the White Hart : MS chapter 11 to chapter XII (1818) -- The history of Buonaparte -- Domestic virtues and national importance -- A critique on Walter Scott -- Prejudice on the side of ancestry -- The worth of Lyme -- The white glare of Bath -- Conclusion: Meaning to have spring again.
Author: Catherine Kean
Publisher: Knight's
ISBN: 9781092615129
Category : Fiction
Languages : en
Pages : 182
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Book Description
Six Christmases ago, after refusing his kiss, Lady Mary Westbrook was locked in the dungeon by Lord Holden Kendall, a squire at Branton Keep. When an attempted child abduction days before Christmas brings Holden back to the castle, Mary must confront again what happened between them.Holden is a grown warrior now, and he resolves to not only make matters right with Mary, but finally win her kiss. Yet, as peril ensues, Mary must risk far more than a chance at true love.
Author: Alex J. Taylor
Publisher: Univ of California Press
ISBN: 0520383567
Category : Art
Languages : en
Pages : 320
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Book Description
"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
Author: Joel E. Dimsdale
Publisher: Yale University Press
ISBN: 0300247176
Category : Psychology
Languages : en
Pages : 301
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Book Description
A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
