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Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Pamela H. Smith
Publisher: University of Chicago Press
ISBN: 0226764265
Category : Art
Languages : en
Pages : 402
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Book Description
Since the time of Aristotle, the making of knowledge and the making of objects have generally been considered separate enterprises. Yet during the late sixteenth and early seventeenth centuries, the two became linked through a "new" philosophy known as science. In The Body of the Artisan, Pamela H. Smith demonstrates how much early modern science owed to an unlikely source-artists and artisans. From goldsmiths to locksmiths and from carpenters to painters, artists and artisans were much sought after by the new scientists for their intimate, hands-on knowledge of natural materials and the ability to manipulate them. Drawing on a fascinating array of new evidence from northern Europe including artisans' objects and their writings, Smith shows how artisans saw all knowledge as rooted in matter and nature. With nearly two hundred images, The Body of the Artisan provides astonishingly vivid examples of this Renaissance synergy among art, craft, and science, and recovers a forgotten episode of the Scientific Revolution-an episode that forever altered the way we see the natural world.
Author: David Rakoff
Publisher: Anchor Canada
ISBN: 0307375072
Category : Humor
Languages : en
Pages : 204
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Book Description
The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems David Rakoff’s collection of autobiographical essays, Fraud, established him as one of our funniest, most insightful writers. In Don’t Get Too Comfortable, Rakoff journeys into the land of plenty that is contemporary North America. Rarely have greed, vanity, selfishness, and vapidity been so mercilessly and wittily portrayed. Whether contrasting the elegance of one of the last flights of the supersonic Concorde with the good times and chicken wings of Hooters Air, portraying the rarified universe of Paris fashion shows where an evening dress can cost as much as four years of college, or traveling to a private island off the coast of Belize to watch a soft-core Playboy TV shoot, where he is provided with his very own personal manservant, David Rakoff takes us on a bitingly funny grand tour of our culture of excess, delving into the manic getting and spending that defines the North American way of life. Somewhere along the line, our healthy self-regard has exploded into obliterating narcissism, and Rakoff is there to map that frontier. He sits through the grotesqueries of “avant garde” vaudeville in Times Square immediately following 9/11. Twenty days without food allows him to experience firsthand the wonders of “detoxification,” and the frozen world of cryonics, whose promise of eternal life is the ultimate status symbol, leaves him very cold indeed (much to our good fortune). At once a Wildean satire of our ridiculous culture of overconsumption and a plea for a little human decency, Don’t Get Too Comfortable is a bitingly funny grand tour of our special circle of gilded-age hell.
Author: Mark Manson
Publisher: HarperCollins
ISBN: 006245773X
Category : Self-Help
Languages : en
Pages : 197
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Book Description
#1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
Author: Jeff Hertzberg, M.D.
Publisher: Thomas Dunne Books
ISBN: 9780312362911
Category : Cooking
Languages : en
Pages : 256
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Book Description
For 30+ brand-new recipes and expanded ‘Tips and Techniques’, check out The New Artisan Bread in Five Minutes a Day, on sale now. This is the classic that started it all – Artisan Bread in Five Minutes a Day has now sold hundreds of thousands of copies. With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own bread, so long as they can do it easily and quickly. Crusty baguettes, mouth-watering pizzas, hearty sandwich loaves, and even buttery pastries can easily become part of your own personal menu, Artisan Bread in Five Minutes a Day will teach you everything you need to know, opening the eyes of any potential baker.
Author: Pamela O. Long
Publisher: OSU Press Horning Visiting Sch
ISBN:
Category : History
Languages : en
Pages : 212
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Book Description
Artisan/Practitioners offers an introduction to the history of science through new discussion of an influential thesis in the discipline. The "Zilsel thesis" argues that artisans, craftsmen, and other practitioners exerted an important influence on the development of empirical methodologies in the Scientific Revolution, the "new sciences" of the late sixteenth and seventeenth centuries.
Author: Alisa J. Golden
Publisher: Union Square & Company
ISBN: 9781600595875
Category : Book design
Languages : en
Pages : 0
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Book Description
Materials & methods, Folded books, Simply glued, Simply sewn, Scrolls & accordions, Movable books, The codex, Codex variations, Envelopes & portfolios, Cover techniques, Boxes & slipcases, Ideas & concepts - Table des matières
Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Arlene M. Dávila
Publisher: NYU Press
ISBN: 0814744311
Category : Art
Languages : en
Pages : 244
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Book Description
Based on research in Puerto Rico, New York, and Buenos Aires.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Discover the captivating world of handmade craftsmanship with "The Artisan's Showcase," your essential guide to cultivating a thriving market for local and handmade goods. Dive into the enchanting charm of artisanal creations in your farm store, where every product tells a unique story. "The Artisan's Showcase" begins by exploring the irresistible allure of local goods and understanding your store’s distinctive market. Uncover the secrets of identifying your niche, while mastering the essentials of market research and tuning into craft micro-trends that can set your business apart. Quality is at the heart of every masterpiece, and this book offers invaluable insights into evaluating the excellence of handmade goods. Learn the standards for quality control, build strong relationships with artisans, and recognize authentic craftsmanship that delights and retains customers. Building a network of passionate local craft makers is the cornerstone of a successful artisanal enterprise. Discover techniques for networking, nurturing long-term partnerships, and leveraging the power of local artisan networks. With these relationships in place, curating a diverse product range becomes both an art and a science, aligning perfectly with customer preferences and seasonal demands. Captivate your audience through storytelling, crafting narratives for each piece, and effectively communicating the value of artisanal goods. Gain expertise in developing pricing strategies that honor artisan talent without sacrificing quality. Explore innovative marketing strategies, from crafting compelling campaigns to engaging the local community through social media and vibrant in-store events. "The Artisan's Showcase" also addresses common challenges in the artisanal market, offering solutions for adapting to consumer trends, overcoming supply chain hurdles, and navigating competition. Learn from groundbreaking case studies that highlight the success of pioneering stores and innovators in the local goods market. Transform your farm store into a hub of craft and community, supporting local creators while planning for future growth and innovation. Embrace the artisanal future today!
Author: Matthew M. Mars
Publisher: Emerald Group Publishing
ISBN: 180071775X
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Asking “How alternative are alternative marketscapes?”, Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.
