Writing Music for Television and Radio Commercials (and More) PDF Download
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Author: Michael Zager
Publisher:
ISBN: 9780810861398
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author: Michael Zager
Publisher:
ISBN: 9780810861398
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author: Bob Schulberg
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Author: Carole Fleming
Publisher: Routledge
ISBN: 1135258104
Category : Social Science
Languages : en
Pages : 399
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Book Description
The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Featuring two entirely new chapters for this edition, You Radio and Sport on Radio, this text offers a thorough introduction to radio in the twenty-first century. Using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sport programmes. Discussing a variety of new media such as podcasts, digital radio and web-linked radio stations, Carole Fleming explores the place of radio today, the extraordinary growth of commercial radio and the importance of community radio. The Radio Handbook shows how communication theory informs everyday broadcasts and encourages a critical approach to radio listening and to radio practice. Addressing issues of regulation, accountability and representation, it offers advice on working in radio and outlines the skills needed for a career in the industry.
Author: Jonne Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Rick Kaempfer
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153880
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Two award-winning major market producers present the definitive how-to guide for producing a radio show, explaining every duty a radio producer is expected to perform. With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one's professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Sean Brierley
Publisher: Psychology Press
ISBN: 0415107148
Category : Advertisers
Languages : en
Pages : 287
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Book Description
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 946
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Book Description
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Marketing strategy for maximum return, for large & small businesses.
Author:
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 1180
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Book Description
Author: Mia Lindgren
Publisher: Taylor & Francis
ISBN: 1000586707
Category : Language Arts & Disciplines
Languages : en
Pages : 598
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Book Description
This comprehensive companion is a much-needed reference source for the expanding field of radio, audio, and podcast study, taking readers through a diverse range of essays examining the core questions and key debates surrounding radio practices, technologies, industries, policies, resources, histories, and relationships with audiences. Drawing together original essays from well-established and emerging scholars to conceptualize this multidisciplinary field, this book’s global perspective acknowledges radio’s enduring affinity with the local, historical relationship to the national, and its unpredictably transnational reach. In its capacious understanding of what constitutes radio, this collection also recognizes the latent time-and-space shifting possibilities of radio broadcasting, and of the myriad ways for audio to come to us 'live.' Chapters on terrestrial radio mingle with studies of podcasts and streaming audio, emphasizing continuities and innovations in form and content, delivery and reception, production cultures and aesthetics, reminding us that neither 'radio' nor 'podcasting' should be approached as static objects of analysis but rather as mutually constituting cultural forms. This cutting-edge and vibrant companion provides a rich resource for scholars and students of history, art theory, industry studies, journalism, media and communication, cultural studies, feminist analysis, and postcolonial studies. Chapter 42 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
