A Handbook of Proven Marketing Strategies for Public Transit PDF Download
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Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author: Transit Cooperative Research Program
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
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Book Description
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136
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Book Description
Author: Mindy Rhindress
Publisher: Transportation Research Board
ISBN: 030909917X
Category : Local transit
Languages : en
Pages : 92
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Book Description
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Author: TranSystems Corporation
Publisher: Transportation Research Board
ISBN: 0309098858
Category : CD-ROMs
Languages : en
Pages : 137
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Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author: Wirthlin Worldwide
Publisher: Transportation Research Board
ISBN: 9780309066600
Category : Transportation
Languages : en
Pages : 380
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Book Description
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 60
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Book Description
Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
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Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
