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Author: William Cook
Publisher: Alpha Edition
ISBN: 9789353869441
Category : History
Languages : en
Pages : 182
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Book Description
This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: William Cook
Publisher: Alpha Edition
ISBN: 9789353869441
Category : History
Languages : en
Pages : 182
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Book Description
This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Author: Harold D. Underdown
Publisher: Penguin
ISBN: 9781592571437
Category : Reference
Languages : en
Pages : 392
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Book Description
Provides practical and timely advice on writing different types of children's books, working with publishers, understanding the publishing process, the importance of illustrators, and building a career in the field of children's literature. Original. 12,000 first printing.
Author: Andrew Emmerson
Publisher: Newnes
ISBN: 0750637889
Category : Antiques & Collectibles
Languages : en
Pages : 425
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Book Description
Vintage Radio, Television and Hi-Fi are highly popular 'modern antiques' - and offer the added challenge for restorers of the repair of classic valve-based circuits. This highly readable book encompasses all aspects of buying, collecting, restoring, repairing, sourcing parts, professional services, clubs and societies, etc. Covering the technical side as well as collecting, this book offers the most comprehensive coverage available. The first half of the book deals primarily with technical aspects of restoration, what components are needed and where they can be found. The second half of the book provides a wealth of useful information: names and addresses of clubs and societies, auctions and antique fairs; a professional services directory; how to get hold of service data. Armed with this book the enthusiast will be able to tackle the restoration of a vintage machine with confidence. A highly popular type of 'modern antique' Covers technical aspects of classic valve-based circuitry The most complete work for vintage audio and TV enthusiasts, dealers and repairers
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1204
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Book Description
Author:
Publisher: University of Toronto Press
ISBN:
Category : Canada Imprints
Languages : en
Pages : 1610
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Book Description
Author: Lee Pfeiffer
Publisher: Penguin
ISBN: 1440696861
Category : Performing Arts
Languages : en
Pages : 383
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Book Description
Sit back, grab some popcorn, and let the credits roll. The Complete Idiot’s Guide® to Classic Movies provides comprehensive information on the best classic films from the silent era up through 1969, cross-referenced several different ways for easy access. Also contains fun, “insider” trivia and facts about the movies, the stars, and factors that influenced the movie or the audience at the time of the movie’s release. • Written by a recognized name in the industry who has written books on movies and film for decades • Features only the best movies (3 and 4 stars) from the silent era up through 1969 • Offers several indexes, which are cross-referenced alphabetically by actor and director, in addition to the main text being indexed by film name and genre • Includes appendices that provide information on the top 100 films of all time, the greatest movie quotes, Academy Award winners, and Internet references for locating hard-to-find films
Author: Grant Hood
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 272
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.
Author: Kathy Kleidermacher
Publisher: Penguin
ISBN: 1440614679
Category : Language Arts & Disciplines
Languages : en
Pages : 349
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Book Description
Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
