A Guide to Marketing Analysis and Planning for Community Banks PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Author: R. Eric Reidenbach
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Author: Rosa Ladd
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages :
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Author: Roy Stephenson
Publisher: Gower Publishing, Ltd.
ISBN: 9780566085543
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.
Author: Christine Ennew
Publisher: Taylor & Francis
ISBN: 1040116779
Category : Business & Economics
Languages : en
Pages : 693
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Book Description
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
Author: Renee C. McCabe
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 80
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Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440
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Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 416
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Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 546
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