A Guide to Empirical Research in Communication PDF Download

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A Guide to Empirical Research in Communication

A Guide to Empirical Research in Communication PDF Author: John Sumser
Publisher: Sage Publications (CA)
ISBN: 9780761922216
Category : Communication in the social sciences
Languages : en
Pages : 239

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Book Description
This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.