Author: Alan Charlesworth
Publisher: Lulu.com
ISBN: 1445215845
Category : Business & Economics
Languages : en
Pages : 49
Book Description
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
A Glossary of Internet Marketing Terms, Phrases and Concepts
Author: Alan Charlesworth
Publisher: Lulu.com
ISBN: 1445215845
Category : Business & Economics
Languages : en
Pages : 49
Book Description
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
Publisher: Lulu.com
ISBN: 1445215845
Category : Business & Economics
Languages : en
Pages : 49
Book Description
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
Dictionary of Computer and Internet Terms
Author: Douglas Downing
Publisher: Barron's Educational Series
ISBN: 9780764100949
Category : Computer science
Languages : en
Pages : 0
Book Description
New edition of a handy, compact (4x7") reference that now contains 2,500-plus computer terms with definitions, hundreds of words and expressions that apply specifically to the Internet, and user- friendly descriptions of programming concepts and various applications. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Barron's Educational Series
ISBN: 9780764100949
Category : Computer science
Languages : en
Pages : 0
Book Description
New edition of a handy, compact (4x7") reference that now contains 2,500-plus computer terms with definitions, hundreds of words and expressions that apply specifically to the Internet, and user- friendly descriptions of programming concepts and various applications. Annotation copyrighted by Book News, Inc., Portland, OR
Key Concepts in e-Commerce
Author: Alan Charlesworth
Publisher: Bloomsbury Publishing
ISBN: 135031482X
Category : Study Aids
Languages : en
Pages : 230
Book Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Publisher: Bloomsbury Publishing
ISBN: 135031482X
Category : Study Aids
Languages : en
Pages : 230
Book Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Digital Marketing
Author: Alan Charlesworth
Publisher: Routledge
ISBN: 1135048878
Category : Business & Economics
Languages : en
Pages : 367
Book Description
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Publisher: Routledge
ISBN: 1135048878
Category : Business & Economics
Languages : en
Pages : 367
Book Description
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Marketing Dynamics
Author: Brenda Clark
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781619603431
Category : Business & Economics
Languages : en
Pages : 0
Book Description
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781619603431
Category : Business & Economics
Languages : en
Pages : 0
Book Description
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
Sustainable Marketing
Author: Diane Martin
Publisher:
ISBN: 9781292040899
Category : Business & Economics
Languages : en
Pages : 247
Book Description
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Publisher:
ISBN: 9781292040899
Category : Business & Economics
Languages : en
Pages : 247
Book Description
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Online Marketing
Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Glossary of Key Information Security Terms
Author: Richard Kissel
Publisher: DIANE Publishing
ISBN: 1437980090
Category : Computers
Languages : en
Pages : 211
Book Description
This glossary provides a central resource of definitions most commonly used in Nat. Institute of Standards and Technology (NIST) information security publications and in the Committee for National Security Systems (CNSS) information assurance publications. Each entry in the glossary points to one or more source NIST publications, and/or CNSSI-4009, and/or supplemental sources where appropriate. This is a print on demand edition of an important, hard-to-find publication.
Publisher: DIANE Publishing
ISBN: 1437980090
Category : Computers
Languages : en
Pages : 211
Book Description
This glossary provides a central resource of definitions most commonly used in Nat. Institute of Standards and Technology (NIST) information security publications and in the Committee for National Security Systems (CNSS) information assurance publications. Each entry in the glossary points to one or more source NIST publications, and/or CNSSI-4009, and/or supplemental sources where appropriate. This is a print on demand edition of an important, hard-to-find publication.
Content Strategy for the Web
Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256
Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256
Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Emarketing Excellence
Author: Dave Chaffey
Publisher: Routledge
ISBN: 1136181466
Category : Business & Economics
Languages : en
Pages : 641
Book Description
This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans
Publisher: Routledge
ISBN: 1136181466
Category : Business & Economics
Languages : en
Pages : 641
Book Description
This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans