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Author: Jenn Visocky O'Grady
Publisher: Rockport
ISBN: 1631592629
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.
Author: Jennifer Visocky O'Grady
Publisher: Rockport Publishers
ISBN: 161673938X
Category : Design
Languages : en
Pages : 192
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Book Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Author: Jenn Visocky O'Grady
Publisher: Rockport
ISBN: 1631592629
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.
Author: Gjoko Muratovski
Publisher: SAGE
ISBN: 1529767555
Category : Social Science
Languages : en
Pages : 297
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Book Description
Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
Author: Jennifer Visocky O'Grady
Publisher: Rotovision
ISBN: 9782940361915
Category : Communication in design
Languages : en
Pages : 224
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Book Description
Features case studies, boxouts, tips, colour wheels, dos and don'ts, and design principles to explain the various keys to creating information graphics. This work also looks at how to integrate different types of information design into an overall information design scheme for organizations within the public sector, retail, and transport.
Author: Bella Martin
Publisher:
ISBN: 1592537561
Category : Design
Languages : en
Pages : 210
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Book Description
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Author: Evelyn Marcussen Hatch
Publisher: New York, NY : Newbury House Publishers
ISBN:
Category : Education
Languages : en
Pages : 648
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Book Description
Author: Steven Heller
Publisher: Rockport Publishers
ISBN: 1610586492
Category : Design
Languages : en
Pages : 176
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Book Description
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
Author: Steel Construction Institute (Great Britain)
Publisher: John Wiley & Sons
ISBN: 1405189401
Category : Technology & Engineering
Languages : en
Pages : 1401
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Book Description
In 2010 the then current European national standards for building and construction were replaced by the EN Eurocodes, a set of pan-European model building codes developed by the European Committee for Standardization. The Eurocodes are a series of 10 European Standards (EN 1990 – EN 1999) that provide a common approach for the design of buildings, other civil engineering works and construction products. The design standards embodied in these Eurocodes will be used for all European public works and are set to become the de-facto standard for the private sector in Europe, with probable adoption in many other countries. This classic manual on structural steelwork design was first published in 1955, since when it has sold many tens of thousands of copies worldwide. For the seventh edition of the Steel Designers' Manual all chapters have been comprehensively reviewed, revised to ensure they reflect current approaches and best practice, and brought in to compliance with EN 1993: Design of Steel Structures (the so-called Eurocode 3).
Author: Ruben Pater
Publisher: BIS Publishers
ISBN: 9789063694227
Category : Art
Languages : en
Pages : 32
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Book Description
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Author: Bill Mollison
Publisher:
ISBN: 9780908228249
Category :
Languages : en
Pages : 616
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Book Description
