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Languages : pt-BR
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A comunicação organizacional, entendida como elemento de caráter estratégico para agestão e a administração das organizações modernas, representa um importante canal de trocade informações e relacionamento entre o ambiente interno das empresas e o mundo exterior aelas: seus públicos, o mercado e a sociedade em geral. É a comunicação, via de regra, queviabiliza a construção da cultura organizacional e da identidade corporativa, e que permiteque as organizações gerem no ambiente externo uma imagem institucional coerente ecompetitiva. O objetivo desta dissertação é analisar qual o papel da comunicação organizacional naconstrução e manutenção de uma imagem institucional sólida e estrategicamente definida paraas empresas, e verificar, na prática, como é a comunicação praticada nas empresas brasileirasatualmente. Foi realizada uma pesquisa qualitativa exploratória, viabilizada através da aplicação deentrevistas despadronizadas, a uma amostra não-probabilística por conveniência, efetuadasnas cidades de São Paulo - SP e Vitória - ES. Na ocasião, os entrevistados, profissionais daárea de comunicação, relataram suas experiências profissionais e práticas desenvolvidasacerca do tema questionado, ou seja, da utilização estratégica da comunicação organizacionalpara a formação da imagem institucional de suas empresas. Os resultados da pesquisas demonstraram que as empresas têm tentado, na medida dopossível, romper com os antigos conceitos da comunicação verticalizada, instrumental emandatória, e têm conseguido, muitas vezes, instituir processos de comunicação maisparticipativos, dialógicos e estratégicos.
Author:
Publisher:
ISBN:
Category :
Languages : pt-BR
Pages :
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Book Description
A comunicação organizacional, entendida como elemento de caráter estratégico para agestão e a administração das organizações modernas, representa um importante canal de trocade informações e relacionamento entre o ambiente interno das empresas e o mundo exterior aelas: seus públicos, o mercado e a sociedade em geral. É a comunicação, via de regra, queviabiliza a construção da cultura organizacional e da identidade corporativa, e que permiteque as organizações gerem no ambiente externo uma imagem institucional coerente ecompetitiva. O objetivo desta dissertação é analisar qual o papel da comunicação organizacional naconstrução e manutenção de uma imagem institucional sólida e estrategicamente definida paraas empresas, e verificar, na prática, como é a comunicação praticada nas empresas brasileirasatualmente. Foi realizada uma pesquisa qualitativa exploratória, viabilizada através da aplicação deentrevistas despadronizadas, a uma amostra não-probabilística por conveniência, efetuadasnas cidades de São Paulo - SP e Vitória - ES. Na ocasião, os entrevistados, profissionais daárea de comunicação, relataram suas experiências profissionais e práticas desenvolvidasacerca do tema questionado, ou seja, da utilização estratégica da comunicação organizacionalpara a formação da imagem institucional de suas empresas. Os resultados da pesquisas demonstraram que as empresas têm tentado, na medida dopossível, romper com os antigos conceitos da comunicação verticalizada, instrumental emandatória, e têm conseguido, muitas vezes, instituir processos de comunicação maisparticipativos, dialógicos e estratégicos.
Author: Reinette Biggs
Publisher: Cambridge University Press
ISBN: 110708265X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Reflecting the very latest research, this book provides an in-depth review of the role of resilience in the management of social-ecological systems and the ecosystem services they provide. Leaders in the field outline seven principles for building resilience in social-ecological systems, examining how these can be applied to advance sustainability.
Author: Christopher Freeman
Publisher: Psychology Press
ISBN: 1855670704
Category : Macroeconomics
Languages : en
Pages : 486
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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Pedro Arezes
Publisher: CRC Press
ISBN: 1138000477
Category : Technology & Engineering
Languages : en
Pages : 648
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Book Description
Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Claudia Fisher
Publisher: John Wiley & Sons
ISBN: 0470740876
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
Author: Eduardo Fayos-Solà
Publisher: Springer
ISBN: 3319899414
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Author: Nikolas Rose
Publisher: Cambridge University Press
ISBN: 9780521646079
Category : Psychology
Languages : en
Pages : 240
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Book Description
Inventing Our Selves radically approaches the regime of the self and the values that animate it.
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Publisher: World Bank Publications
ISBN: 9780821346006
Category : Political Science
Languages : en
Pages : 180
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Book Description
Much of the devastation caused by the recent earthquake in Turkey was the result of widespread corruption between the construction industry and government officials. Corruption is part of everyday public life and we tend to take it for granted. However, preventing corruption helps to raise city revenues, improve service delivery, stimulate public confidence and participation, and win elections. This book is designed to help citizens and public officials diagnose, investigate and prevent various kinds of corrupt and illicit behaviour. It focuses on systematic corruption rather than the free-lance activity of a few law-breakers, and emphasises practical preventive measures rather than purely punitive or moralistic campaigns.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264253238
Category :
Languages : en
Pages : 138
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Book Description
The OECD-FAO Agricultural Outlook 2016-2025 provides an assessment of prospects for the coming decade of the agricultural commodity markets across 41 countries and 12 regions, including OECD countries and key agricultural producers, such as India, China, Brazil, the Russian Federation and Argentina.
