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Author: Gail F. Goodman
Publisher: John Wiley & Sons
ISBN: 1118101022
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Author: Gail F. Goodman
Publisher: John Wiley & Sons
ISBN: 1118101022
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 0470944218
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Author: Merline Lovelace
Publisher: Harlequin
ISBN: 0373732694
Category : Fiction
Languages : en
Pages : 190
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Book Description
In this Duchess Diaries novel, USA TODAY bestselling author Merline Lovelace shows how revenge can be sweet when you have a royal (phony) fiancée. When the glossy magazine where Lady Sarah St. Sebastian works as an editor names Devon Hunter one of the Ten Sexiest Single Men, he is besieged by embarrassing attention. The perfect revenge? Force Sarah to play his fiancée during a business trip to Paris. Because of a recent family indiscretion, Sarah must agree if she wants to protect the St. Sebastian name. But in the City of Lights, their fake engagement unexpectedly leads to real desire—and dangerous complications….
Author: Christopher Rice
Publisher: John Wiley & Sons
ISBN: 1118331990
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Create a culture of engagement and build high-performance culture The Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles. Aligning employees' values, goals, and aspirations with those of the organization is the best method for achieving the sustainable employee engagement. The Engagement Equation is designed to provide a framework that will help you move the needle on engagement. Explains how to plan and execute a sustainable organization-wide engagement initiative Shows how to avoid the engagement survey analysis-paralysis trap Shares ways to align employee contribution with strategy Encourages leaders to pay attention to and better understand your organizational culture, and much more Ultimately, it's the daily dynamics at play in your team, your division, and your organization that matter most.
Author: Richard H. Axelrod
Publisher: Berrett-Koehler Publishers
ISBN: 9781576752395
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
Author: Morgan R. Clevenger
Publisher: Emerald Group Publishing
ISBN: 1787546578
Category : Education
Languages : en
Pages : 318
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Book Description
Multiple scholars and practitioners provide models and theories to understand the inter-organizational relationships between businesses and higher education. This work illuminates the complexities, expectations and long-term impact of such relationships.
Author: Amanda Slavin
Publisher:
ISBN: 9781544505794
Category :
Languages : en
Pages : 122
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Book Description
While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased acro.
Author: Brad Shuck
Publisher: Routledge
ISBN: 1351035045
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
The field of employee engagement has experienced unprecedented growth over the last three decades. Despite remarkable progress in both practice and scholarship, there remains tremendous confusion about what employee engagement is, what it means, and how organizations can take proactive steps to harness the full power of an engaged workforce. This short-form book provides readers a unique and research-based road map through the rapidly evolving research around employee engagement, including the identification of key literature and theory along with expert, timesaving connections to how theory has informed practice. The author covers the various disciplinary approaches and schools of thought, thematically bridging scholarly literature – including and identifying the historically significant and most current – to better understand how the research is evolving and what new opportunities for scholarship are emerging. Essential reading for scholars of human resource management, leadership and management more broadly, the book is also a valuable read for reflective practitioners globally.
Author: Daren Martin
Publisher: Clovercroft Publishing
ISBN: 1942557515
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Lack of employee engagement is the biggest challenge facing business owners and leaders today. Daren Martin delivers proven insights and solutions he uses to create ownership cultures in some of the biggest companies in the world. This quick reading, hard hitting, solution oriented book will soon be a staple in top business leaders’ libraries. Using insights gleaned from years helping companies and coaching leaders, Dr. Martin teaches company leaders how to turn team members into owners. The visually appealing graphic layout easily engages readers and leads them through a dynamic learning process. This book is intense, humorous, challenging, thought provoking and extremely engaging.
Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
