A Brief Look at Some Businesses Based on Shared Social Experience PDF Download
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Author: Rawn Shah
Publisher: Pearson Education
ISBN: 0132102420
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more. ¿ Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Author: Rawn Shah
Publisher: Pearson Education
ISBN: 0132102420
Category : Business & Economics
Languages : en
Pages : 20
Get Book Here
Book Description
This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more. ¿ Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132685590
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
Skills, facts, strategies, techniques...whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it! When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there’s really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing....
Author: Juliette Powell
Publisher: FT Press
ISBN: 0132120070
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How to dramatically improve your products’ performance by building them around user ideas and submissions. When a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, “crowdsourced” production on the Internet....
Author: Juliette Powell
Publisher: Pearson Education
ISBN: 0132120208
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. The microcelebrity phenomenon: using social networking when possible to become the world’s #1 expert in your super-narrow niche. When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public’s notion of who’s an expert. Johnny Chung Lee discovered the Wii’s $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as expensive. Within a year, Lee’s YouTube Channel attracted more than 10 million views…
Author: Juliette Powell
Publisher: FT Press
ISBN: 0132120178
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. Why social networking is far more important than you realize--even if you’re already actively involved in it. When you look at history, the people who are changing the cultural, business, and scientific landscape are all connected to each other. In any era, the great artists and the brilliant scientists knew each other. They got together, inspired each other, collaborated together. Social networks make those relationships transparent, and provide tools to help you connect and stay connected...
Author: Juliette Powell
Publisher: Pearson Education
ISBN: 0132120224
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How Best Buy used internal social networking to improve productivity and customer service. When Best Buy sub-brand Geek Squad decided to roll out an internal wiki to its 11,000 employees, the powers that be really had no idea what the employees were going to use it for. You’d think it would only result in staffers playing around all day instead of doing what they’re being paid to do. You’d think it would seriously drag down productivity. But employee productivity actually increased…
Author: Jagdish N. Sheth
Publisher: Pearson Education
ISBN: 0132381362
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from The Self-Destructive Habits of Good Companies...and How to Break Them (9780131791138) by Dr. Jagdish N. Sheth. Available in print and digital formats. Why don’t “great,” “excellent” companies stay that way? Why do so many falter--and how can you keep it from happening to your company? Why do good companies go bad? Of the 62 “excellent” companies praised by Tom Peters and Robert Waterman in their early 1980s bestseller In Search of Excellence, many--including stalwarts like Sears, Xerox, IBM, and Kodak--have faced serious hardships in the 20-odd years since. Some recovered. Some are struggling mightily to recover. Some are dead or, in all likelihood, soon will be. Why?
Author: Juliette Powell
Publisher: FT Press
ISBN: 0132120097
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream. From the beginning, Gary Vaynerchuk saw things a little differently from traditional wine connoisseurs--and soon realized he could use this difference to stand above the crowd. Never short on ideas, Gary pulled out his little video camera, planted it on his worktable, and started a live video blog (vlog). In short order, the overflow of Gary’s fans began to watch his weekly recommendations online and purchase wine through his Web site...
Author: Rawn Shah
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources.
Author: Michelle Thomason
Publisher: Emerald Group Publishing
ISBN: 1802621598
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Kindness in Management and Organizational Studies is the first book in a ground-breaking series exploring Kindness at Work. This edited collection offers multiple perspectives in the understanding, interpretation, enactment, and resistance to the concept of kindness in a business context.
