90 Days to Success Marketing and Advertising Your Small Business PDF Download
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Author: Mark Hoxie
Publisher: 90 Days to Success
ISBN: 9781435458284
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author: Mark Hoxie
Publisher:
ISBN: 9781435459175
Category : Advertising
Languages : en
Pages : 208
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Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all forms of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author: Mark Hoxie
Publisher: Course Technology
ISBN: 9781435454880
Category : Selling
Languages : en
Pages : 0
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Book Description
The sales field has a bit of an unfortunate stigma attached to it. People often assume a salesperson is going to trick them into buying something or use coercive tactics to get them to spend more than they want to - indeed, some salespeople do approach their profession this way. But that's not the way to true success in sales. To build a profitable, rewarding, and lasting career in the sales industry, the key is to effectively manage every aspect of your sales career. 90 DAYS TO SUCCESS IN SALES will show you exactly how to do this by providing you with a well-designed roadmap to success. You'll learn how to prospect effectively to build your sales base, establish your clients' needs and present solutions for how you can fill those needs, handle client objections, and master the most difficult part of the sales process for many: closing. Further, this book will help you set practical goals for your career and balance your personal life with the challenges of the sales profession. Each chapter provides an action plan to guide you through the first 90 days of your sales career, and the book wraps up with a week-by-week guide to your first three months in your position. 90 DAYS TO SUCCESS IN SALES is the reference you need to get your career underway.
Author: Angel Cicerone
Publisher: AuthorHouse
ISBN: 1504903900
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
"Growing Small. How to Manage, Market and Measure Your Way to Retail Success in Just 90 Days! Even if you have no time or money." is a new kind of book that shows small store owners exactly how to take back control of their success, regardless of skill level or budget. It's a practical, no-nonsense playbook filled with case studies and examples curated out of the author's experiences as a consultant to Mom and Pop stores across the country. Growing Small focuses on the real life challenges faced by today's small business owners and provides a proven process to fix them! Angel Cicerone, founder and president of Tenant Mentorship, a company that focuses solely on independent retail businesses, has taken the method that has, for years, transformed small shops into high performance operators and created a "how-to" of the process that has helped the majority of her clients achieve a 10-200 percent revenue increase in just 90 days! The book offers a fresh perspective based on the three principals of success: manage, market and measure. It guides the reader through the process of identifying key issues blocking their success, then helps them create a 90-day plan to reach realistic goals. A complimentary worksheet and plan template are available online to each book purchaser.
Author: Mark Hoxie
Publisher: 90 Days to Success
ISBN: 9781435458284
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 487
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Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Author: Nader H. Asgary
Publisher: Taylor & Francis
ISBN: 100381431X
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business and strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation, and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy, and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation, and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
Author: Jim Beach
Publisher: McGraw Hill Professional
ISBN: 0071761748
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.
Author: Robert Passikoff
Publisher: John Wiley & Sons
ISBN: 0470088796
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group
Author: Teneshia Jackson Warner
Publisher: McGraw Hill Professional
ISBN: 1260456811
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
From concept to reality in just 90 Days—The Big Stretch is a proven program for making your personal and professional dreams come true The Big Stretch delivers a four-tiered self-evaluation and empowerment program for jumpstarting a new business, new career, or new idea—and maintaining high levels of success long-term. One of today’s most effective coaches for entrepreneurs, Teneshia Jackson Warner walks you through a “career workout” routine designed to move you from idea to goal. First, you’ll learn what type of dreamer you are: Hobby, Career, Make-It-Happen, Activist, or CEO. Based on that, you will discover your Dreamer's Risk Tolerance and understand your Dreamer's Ancestry to help gauge how much time, support, and resources you can apply toward your Stretch goal. You’ll then create a One-Year Dream Projection to develop clear, realistic goals. Finally, you’ll begin your 90-Day STRETCH program involving weekly exercises to build and strengthen your “business physique.” Whether you want to escape the grind of a 9-to-5 job, improve an existing business, or simply get your dreams off the ground, The Big Stretch provides the knowledge and insight you need to turn your ideas into reality.
Author: Linda Coles
Publisher: John Wiley & Sons
ISBN: 0730315134
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
