Author: Jean-Paul Tréguer
Publisher: Palgrave Macmillan
ISBN: 9780333984123
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291728317
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Did You Waste A Lot Of Time & Money On Nonsense Marketing ?Are You Looking For An Easy To Follow And Understand Marketing BookLook Inside This Book, Read The Free Preview To Find Out What It Is All AboutIf You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level.THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For, Give It A Try There Is Nothing To Lose.This Book Is Published By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info
Author: Walter Schönthaler
Publisher: BoD – Books on Demand
ISBN: 3751933611
Category : Fiction
Languages : en
Pages : 169
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Book Description
"50 Shades of Marketing" is a satire novel about food discount and speculation with agricultural raw material. Under the surface, it is an analysis of some of the absurdities in the economy, written by an insider who was part of the system since more than three decades. The story is told by a 20 Eurocent coin and a 1 Eurocent coin. They had fallen to the floor of a checkout cashier and are now stuck in an invisible and hidden location, covered with dust, and with no hope to be rescued. The two coins, Koin, Sr. and Koin, Jr. tell the story, and they complain about the declining importance of cash currency, about the dominance of the financial industry and the stagnation of the real economy.
Author: Ralph Starr Butler
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 374
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Book Description
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Edmund Brown
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 528
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Book Description
Author: Andrew Lee Miller
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
Author: Charles Sumner Plumb
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages : 382
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Book Description
