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Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 683
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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 683
Get Book Here
Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: Jay M. Pasachoff
Publisher: Penguin
ISBN: 9781592570744
Category : Science
Languages : en
Pages : 380
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Book Description
No Marketing Blurb
Author: Schwartz GRUNDMANN
Publisher:
ISBN: 9789463722421
Category :
Languages : en
Pages :
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Book Description
The book both extends and reflects upon a large-scale, international art project that has taken the form of an online database and numerous exhibitions (including the Venice Biennale and other important venues). The essays explore the social, political, and ethical ramifications of documenting global labour with a roving camera that often operates in close proximity to its human subjects. The inclusion of Antje Ehmann's journal entries, translated for the first time into English, will offer a real-time account of the workshops that will complement the scholarly essays' accounts of the videos.
Author: Joshua Engel
Publisher: Addison-Wesley Professional
ISBN: 9780201309720
Category : Computers
Languages : en
Pages : 518
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Book Description
The Java Virtual Machine (JVM) is the underlying technology behind Java's most distinctive features including size, security and cross-platform delivery. This guide shows programmers how to write programs for the Java Virtual Machine.
Author: Mike Clayton
Publisher: Pearson UK
ISBN: 0273744119
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Whether it’s getting on top of your workload, finding the time to start something new or simply making more time to relax, Brilliant Time Management will help you to get there. Based on over 20 years of managing time effectively, Mike Clayton shares with you winning principles that helped him launch two successful businesses, lead and manage teams of people, juggle a busy family life with a demanding career, and much more. Discover how to take control of your time and achieve more than you ever thought possible – with time to spare!
Author: Alexander Maasik
Publisher: Weekdone
ISBN:
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
This “Step by Step Guide to OKRs” is a practical guide to goal setting that offers concrete examples to help you start setting impactful and meaningful goals. This book teaches you how to manage a team better and create a feeling of success.
Author: Patrick De Pelsmacker
Publisher: Pearson Higher Ed
ISBN: 0273773240
Category : Business & Economics
Languages : en
Pages : 641
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Book Description
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications
Author: Michael James Hernandez
Publisher: Addison-Wesley Professional
ISBN: 9780201752847
Category : Computers
Languages : en
Pages : 668
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Book Description
"This book takes the somewhat daunting process of database design and breaks it into completely manageable and understandable components. Mike's approach whilst simple is completely professional, and I can recommend this book to any novice database designer." --Sandra Barker, Lecturer, University of South Australia, Australia "Databases are a critical infrastructure technology for information systems and today's business. Mike Hernandez has written a literate explanation of database technology--a topic that is intricate and often obscure. If you design databases yourself, this book will educate you about pitfalls and show you what to do. If you purchase products that use a database, the book explains the technology so that you can understand what the vendor is doing and assess their products better." --Michael Blaha, consultant and trainer, author of A Manager's Guide to Database Technology "If you told me that Mike Hernandez could improve on the first edition of Database Design for Mere Mortals I wouldn't have believed you, but he did! The second edition is packed with more real-world examples, detailed explanations, and even includes database-design tools on the CD-ROM! This is a must-read for anyone who is even remotely interested in relational database design, from the individual who is called upon occasionally to create a useful tool at work, to the seasoned professional who wants to brush up on the fundamentals. Simply put, if you want to do it right, read this book!" --Matt Greer, Process Control Development, The Dow Chemical Company "Mike's approach to database design is totally common-sense based, yet he's adhered to all the rules of good relational database design. I use Mike's books in my starter database-design class, and I recommend his books to anyone who's interested in learning how to design databases or how to write SQL queries." --Michelle Poolet, President, MVDS, Inc. "Slapping together sophisticated applications with poorly designed data will hurt you just as much now as when Mike wrote his first edition, perhaps even more. Whether you're just getting started developing with data or are a seasoned pro; whether you've read Mike's previous book or this is your first; whether you're happier letting someone else design your data or you love doing it yourself--this is the book for you. Mike's ability to explain these concepts in a way that's not only clear, but fun, continues to amaze me." --From the Foreword by Ken Getz, MCW Technologies, coauthor ASP.NET Developer's JumpStart "The first edition of Mike Hernandez's book Database Design for Mere Mortals was one of the few books that survived the cut when I moved my office to smaller quarters. The second edition expands and improves on the original in so many ways. It is not only a good, clear read, but contains a remarkable quantity of clear, concise thinking on a very complex subject. It's a must for anyone interested in the subject of database design." --Malcolm C. Rubel, Performance Dynamics Associates "Mike's excellent guide to relational database design deserves a second edition. His book is an essential tool for fledgling Microsoft Access and other desktop database developers, as well as for client/server pros. I recommend it highly to all my readers." --Roger Jennings, author of Special Edition Using Access 2002 "There are no silver bullets! Database technology has advanced dramatically, the newest crop of database servers perform operations faster than anyone could have imagined six years ago, but none of these technological advances will help fix a bad database design, or capture data that you forgot to include! Database Design for Mere Mortals(TM), Second Edition, helps you design your database right in the first place!" --Matt Nunn, Product Manager, SQL Server, Microsoft Corporation "When my brother started his professional career as a developer, I gave him Mike's book to help him understand database concepts and make real-world application of database technology. When I need a refresher on the finer points of database design, this is the book I pick up. I do not think that there is a better testimony to the value of a book than that it gets used. For this reason I have wholeheartedly recommended to my peers and students that they utilize this book in their day-to-day development tasks." --Chris Kunicki, Senior Consultant, OfficeZealot.com "Mike has always had an incredible knack for taking the most complex topics, breaking them down, and explaining them so that anyone can 'get it.' He has honed and polished his first very, very good edition and made it even better. If you're just starting out building database applications, this book is a must-read cover to cover. Expert designers will find Mike's approach fresh and enlightening and a source of great material for training others." --John Viescas, President, Viescas Consulting, Inc., author of Running Microsoft Access 2000 and coauthor of SQL Queries for Mere Mortals "Whether you need to learn about relational database design in general, design a relational database, understand relational database terminology, or learn best practices for implementing a relational database, Database Design for Mere Mortals(TM), Second Edition, is an indispensable book that you'll refer to often. With his many years of real-world experience designing relational databases, Michael shows you how to analyze and improve existing databases, implement keys, define table relationships and business rules, and create data views, resulting in data integrity, uniform access to data, and reduced data-entry errors." --Paul Cornell, Site Editor, MSDN Office Developer Center Sound database design can save hours of development time and ensure functionality and reliability. Database Design for Mere Mortals(TM), Second Edition, is a straightforward, platform-independent tutorial on the basic principles of relational database design. It provides a commonsense design methodology for developing databases that work. Database design expert Michael J. Hernandez has expanded his best-selling first edition, maintaining its hands-on approach and accessibility while updating its coverage and including even more examples and illustrations. This edition features a CD-ROM that includes diagrams of sample databases, as well as design guidelines, documentation forms, and examples of the database design process. This book will give you the knowledge and tools you need to create efficient and effective relational databases.
Author: K. R. Rao
Publisher: Springer Nature
ISBN: 3319751344
Category : Technology & Engineering
Languages : en
Pages : 1480
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Book Description
This far-reaching resource covers a full spectrum of multi-faceted considerations critical for energy generation decision makers considering the adoption or expansion of wind power facilities. It contextualizes pivotal technical information within the real complexities of economic, environmental, practical and socio-economic parameters. This matrix of coverage includes case studies and analysis from developed and developing regions, including North America and Europe, Asia, Latin America, the Middle-East and Africa. Crucial issues to power generation professionals and utilities such as: capacity credits; fuel saving; intermittency; penetration limits; relative cost of electricity by generation source; growth and cost trends; incentives; and wind integration issues are addressed. Other economic issues succinctly discussed inform financial commitment to a project, including investment matrices, strategies for economic evaluations, econometrics of wind energy, cost comparisons of various investment strategies, and cost comparisons with other energy sources. Due to its encompassing scope, this reference will be of distinct interest to practicing engineers, policy and decision makers, project planners, investors and students working in the area of wind energy for power generation.
Author: William A. DeGregorio
Publisher: Gramercy Books
ISBN: 9780517183533
Category : History
Languages : en
Pages : 771
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Book Description
Chronicles the rich history of the American presidency, including informative and entertaining biographies of each of the men who have held the office and full coverage of the 1996 election.
