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Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 573
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Book Description
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 573
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 573
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Book Description
Author: Edward BOOTH
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 682
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Book Description
Author: Larry P. Gross
Publisher: U of Minnesota Press
ISBN: 9780816638253
Category : Language Arts & Disciplines
Languages : en
Pages : 404
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Book Description
'Image Ethics in the Digital Age' brings together leading experts in the fields of journalism, media studies, & law to address the challenges presented by new technology & assess the implications for personal & societal values & behavior.
Author:
Publisher:
ISBN: 9780904866605
Category : Commercial art
Languages : en
Pages : 573
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Book Description
Author: Art Directors Club
Publisher: Rotovision
ISBN: 2888930854
Category : Art
Languages : en
Pages : 370
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Book Description
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 540
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Book Description
Author: Charles Forceville
Publisher: Routledge
ISBN: 1134663145
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
