Author: Camden Esterbrook Steel Pen Mfg Co
Publisher: Legare Street Press
ISBN: 9781015113893
Category :
Languages : en
Pages : 24
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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Category : Bookbinding
Languages : en
Pages : 1130
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Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470869712
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
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Category :
Languages : en
Pages : 1264
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Category : Bookbinding
Languages : en
Pages : 1102
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Category : Business
Languages : en
Pages : 1500
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Category : Booksellers and bookselling
Languages : en
Pages : 1072
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Category : Advertising
Languages : en
Pages : 192
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Category : Business
Languages : en
Pages : 782
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Category :
Languages : en
Pages : 652
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