Author: Noah Daniels
Publisher: BookRix
ISBN: 3739647647
Category : Self-Help
Languages : en
Pages : 73
Book Description
What you'll discover in this eBook: The first thing you’ll learn is the number one thing that you have to do before you take a single step towards getting traffic to your website. This thing must be accomplished or else all the traffic in the world won’t do any good. You will learn a killer blogging technique that will allow you to get traffic by blogging a very specific way, and how you can make your readership numbers blow up. You’ll learn how YouTube works and how it can help you to bring traffic to your website by researching how you’re going to label your YouTube videos. You’ll also learn some YouTube video creation techniques that will help you specifically with getting views on your YouTube videos and then funneling them towards your website. You’ll learn a method for posting a link to your website multiple times a day where could potentially be seen by thousands or even tens of thousands of people, and it won’t cost you a single dime. You’ll be able to see example emails that will help you approach people so that you can get traffic to your site from other, more popular websites. You’ll learn how iTunes can help you turn your trickling website traffic into a huge flowing river of traffic by doing something regularly that is both fun and valuable for people in the same industry as you are. By the end of this book, you will know how to approach another website or blog and get them to allow you to write a guest post and then put it on their website, in front of all of their visitors, with a link to your website as to drive traffic that way. You’ll learn a method that will allow you to engage with a large group of people many of whom will want to visit your website when you’re all finished. You’ll learn something new that you may not have known about social media and how you can take advantage of this particular feature so that you can establish yourself as an expert in your industry and be able to gain not only traffic to your website but also a huge amount of social media followers across multiple platforms. You’ll learn what the name dropping method is – a revolutionary new method for getting some of the most influential people on the Internet to link directly to your website without even asking for a link, or anything else for that matter, in return. You’ll also learn how to create a guide or report and make it go viral and then have it drive traffic directly back to your website without you spending a single dime. In fact, other people will distribute this report for you, all leading back to driving traffic to your website for free. ...and much, much more! We go over the basics of each model and provide actionable steps you can follow to start succeeding in each. And if you’re already a confident marketer? Then you can set up multiple revenue streams to maximize your income!
Zero-Cost Traffic Tactics
Author: Noah Daniels
Publisher: BookRix
ISBN: 3739647647
Category : Self-Help
Languages : en
Pages : 73
Book Description
What you'll discover in this eBook: The first thing you’ll learn is the number one thing that you have to do before you take a single step towards getting traffic to your website. This thing must be accomplished or else all the traffic in the world won’t do any good. You will learn a killer blogging technique that will allow you to get traffic by blogging a very specific way, and how you can make your readership numbers blow up. You’ll learn how YouTube works and how it can help you to bring traffic to your website by researching how you’re going to label your YouTube videos. You’ll also learn some YouTube video creation techniques that will help you specifically with getting views on your YouTube videos and then funneling them towards your website. You’ll learn a method for posting a link to your website multiple times a day where could potentially be seen by thousands or even tens of thousands of people, and it won’t cost you a single dime. You’ll be able to see example emails that will help you approach people so that you can get traffic to your site from other, more popular websites. You’ll learn how iTunes can help you turn your trickling website traffic into a huge flowing river of traffic by doing something regularly that is both fun and valuable for people in the same industry as you are. By the end of this book, you will know how to approach another website or blog and get them to allow you to write a guest post and then put it on their website, in front of all of their visitors, with a link to your website as to drive traffic that way. You’ll learn a method that will allow you to engage with a large group of people many of whom will want to visit your website when you’re all finished. You’ll learn something new that you may not have known about social media and how you can take advantage of this particular feature so that you can establish yourself as an expert in your industry and be able to gain not only traffic to your website but also a huge amount of social media followers across multiple platforms. You’ll learn what the name dropping method is – a revolutionary new method for getting some of the most influential people on the Internet to link directly to your website without even asking for a link, or anything else for that matter, in return. You’ll also learn how to create a guide or report and make it go viral and then have it drive traffic directly back to your website without you spending a single dime. In fact, other people will distribute this report for you, all leading back to driving traffic to your website for free. ...and much, much more! We go over the basics of each model and provide actionable steps you can follow to start succeeding in each. And if you’re already a confident marketer? Then you can set up multiple revenue streams to maximize your income!
Publisher: BookRix
ISBN: 3739647647
Category : Self-Help
Languages : en
Pages : 73
Book Description
What you'll discover in this eBook: The first thing you’ll learn is the number one thing that you have to do before you take a single step towards getting traffic to your website. This thing must be accomplished or else all the traffic in the world won’t do any good. You will learn a killer blogging technique that will allow you to get traffic by blogging a very specific way, and how you can make your readership numbers blow up. You’ll learn how YouTube works and how it can help you to bring traffic to your website by researching how you’re going to label your YouTube videos. You’ll also learn some YouTube video creation techniques that will help you specifically with getting views on your YouTube videos and then funneling them towards your website. You’ll learn a method for posting a link to your website multiple times a day where could potentially be seen by thousands or even tens of thousands of people, and it won’t cost you a single dime. You’ll be able to see example emails that will help you approach people so that you can get traffic to your site from other, more popular websites. You’ll learn how iTunes can help you turn your trickling website traffic into a huge flowing river of traffic by doing something regularly that is both fun and valuable for people in the same industry as you are. By the end of this book, you will know how to approach another website or blog and get them to allow you to write a guest post and then put it on their website, in front of all of their visitors, with a link to your website as to drive traffic that way. You’ll learn a method that will allow you to engage with a large group of people many of whom will want to visit your website when you’re all finished. You’ll learn something new that you may not have known about social media and how you can take advantage of this particular feature so that you can establish yourself as an expert in your industry and be able to gain not only traffic to your website but also a huge amount of social media followers across multiple platforms. You’ll learn what the name dropping method is – a revolutionary new method for getting some of the most influential people on the Internet to link directly to your website without even asking for a link, or anything else for that matter, in return. You’ll also learn how to create a guide or report and make it go viral and then have it drive traffic directly back to your website without you spending a single dime. In fact, other people will distribute this report for you, all leading back to driving traffic to your website for free. ...and much, much more! We go over the basics of each model and provide actionable steps you can follow to start succeeding in each. And if you’re already a confident marketer? Then you can set up multiple revenue streams to maximize your income!
Zero Cost Traffic Tactics
Author: Jeff Walker
Publisher: Jeff Walker
ISBN: 3988652210
Category : Business & Economics
Languages : en
Pages : 98
Book Description
10 Proven Methods To Generate Website Traffic Without Paying a CentGetting traffic to your website seems like an impossible task if you dont have a huge budget to work with and a group of experts at your disposal.These days, launching a website means that you are competing with more companies than ever and getting traffic to your site is vital whether you are doing e-commerce or just creating a blog that youd like people to read.So, what is a person with no budget, no SEO skills and no expert advice to do?You Can Get Free Traffic!Theres really only two routes you can take when it comes to getting traffic:* Pay for it* Generate it for freePaying for traffic paying for pay-per-click campaigns such as Ad Words and Facebook Ads, media buying, solo ads, exchanges and much more. If you dont know what youre doing, you could easily spend thousands of dollars without knowing it!ORYou can generate traffic using some proven methods that many internet marketers are using to generate a ton of targeted, free traffic to their websites.If youre just starting out, you most likely dont have a budget of a big business, so youre left with no choice but to find ways to attract new customers within budget first.Ive written a guide sharing ways in which you can start generating website traffic without paying a single cent.Allow me to introduce you toZero-Cost Traffic Tactics: 10 Proven Methods To Generate Website Traffic Without Paying a Single Cent* The first thing youll learn is the number one thing that you have to do before you take a single step towards getting traffic to your website. This thing must be accomplished or else all the traffic in the world wont do any good.* You will learn a killer blogging technique that will allow you to get traffic by blogging a very specific way, and how you can make your readership numbers blow up.* Youll learn how YouTube works and how it can help you to bring traffic to your website by researching how youre going to label your YouTube videos. Youll also learn some YouTube video creation techniques that will help you specifically with getting views on your YouTube videos and then funneling them towards your website.* Youll learn a method for posting a link to your website multiple times a day where could potentially be seen by thousands or even tens of thousands of people, and it wont cost you a single dime.* Youll be able to see example emails that will help you approach people so that you can get traffic to your site from other, more popular websites.* Youll learn how iTunes can help you turn your trickling website traffic into a huge flowing river of traffic by doing something regularly that is both fun and valuable for people in the same industry as you are.* By the end of this book, you will know how to approach another website or blog and get them to allow you to write a guest post and then put it on their website, in front of all of their visitors, with a link to your website as to drive traffic that way.* Youll learn a method that will allow you to engage with a large group of people many of whom will want to visit your website when youre all finished.* Youll learn something new that you may not have known about social media and how you can take advantage of this particular feature so that you can establish yourself as an expert in your industry and be able to gain not only traffic to your website but also a huge amount of social media followers across multiple platforms.* Youll learn what the name dropping method is a revolutionary new method for getting some of the most influential people on the Internet to link directly to your website without even asking for a link, or anything else for that matter, in return.and much, much more!ORDER NOW.
Publisher: Jeff Walker
ISBN: 3988652210
Category : Business & Economics
Languages : en
Pages : 98
Book Description
10 Proven Methods To Generate Website Traffic Without Paying a CentGetting traffic to your website seems like an impossible task if you dont have a huge budget to work with and a group of experts at your disposal.These days, launching a website means that you are competing with more companies than ever and getting traffic to your site is vital whether you are doing e-commerce or just creating a blog that youd like people to read.So, what is a person with no budget, no SEO skills and no expert advice to do?You Can Get Free Traffic!Theres really only two routes you can take when it comes to getting traffic:* Pay for it* Generate it for freePaying for traffic paying for pay-per-click campaigns such as Ad Words and Facebook Ads, media buying, solo ads, exchanges and much more. If you dont know what youre doing, you could easily spend thousands of dollars without knowing it!ORYou can generate traffic using some proven methods that many internet marketers are using to generate a ton of targeted, free traffic to their websites.If youre just starting out, you most likely dont have a budget of a big business, so youre left with no choice but to find ways to attract new customers within budget first.Ive written a guide sharing ways in which you can start generating website traffic without paying a single cent.Allow me to introduce you toZero-Cost Traffic Tactics: 10 Proven Methods To Generate Website Traffic Without Paying a Single Cent* The first thing youll learn is the number one thing that you have to do before you take a single step towards getting traffic to your website. This thing must be accomplished or else all the traffic in the world wont do any good.* You will learn a killer blogging technique that will allow you to get traffic by blogging a very specific way, and how you can make your readership numbers blow up.* Youll learn how YouTube works and how it can help you to bring traffic to your website by researching how youre going to label your YouTube videos. Youll also learn some YouTube video creation techniques that will help you specifically with getting views on your YouTube videos and then funneling them towards your website.* Youll learn a method for posting a link to your website multiple times a day where could potentially be seen by thousands or even tens of thousands of people, and it wont cost you a single dime.* Youll be able to see example emails that will help you approach people so that you can get traffic to your site from other, more popular websites.* Youll learn how iTunes can help you turn your trickling website traffic into a huge flowing river of traffic by doing something regularly that is both fun and valuable for people in the same industry as you are.* By the end of this book, you will know how to approach another website or blog and get them to allow you to write a guest post and then put it on their website, in front of all of their visitors, with a link to your website as to drive traffic that way.* Youll learn a method that will allow you to engage with a large group of people many of whom will want to visit your website when youre all finished.* Youll learn something new that you may not have known about social media and how you can take advantage of this particular feature so that you can establish yourself as an expert in your industry and be able to gain not only traffic to your website but also a huge amount of social media followers across multiple platforms.* Youll learn what the name dropping method is a revolutionary new method for getting some of the most influential people on the Internet to link directly to your website without even asking for a link, or anything else for that matter, in return.and much, much more!ORDER NOW.
AI Investing For Dummies
Author: Paul Mladjenovic
Publisher: John Wiley & Sons
ISBN: 1394237057
Category : Business & Economics
Languages : en
Pages : 311
Book Description
Winning strategies for investors looking to boost gains with artificial intelligence AI is one of the hottest investment trends on Wall Street. AI Investing For Dummies gives you all the must-know details on how artificial intelligence can benefit investors. You’ll learn how powerful AI can be in helping you make better decisions, identify hidden opportunities, and build wealth in stocks, bonds, commodities, and real estate. This easy-to-understand Dummies guide also covers budgeting, taxes, estates, and planning for college and retirement—all with AI-specific tactics that can improve efficiency, mitigate risk, and level up your portfolio’s performance. You’ll also find all the info you need to sift through and implement the right resources and solutions for you. Understand the benefits and drawbacks of AI investing Debunk the biggest myths about AI investing Get an in-depth analysis of the top AI stocks to watch Learn how to avoid common pitfalls in AI investing Take a peek at the role of AI in shaping the future of finance This is the ideal Dummies resource for consumers and investors who are new to AI and want to wrap their heads around this emerging technology.
Publisher: John Wiley & Sons
ISBN: 1394237057
Category : Business & Economics
Languages : en
Pages : 311
Book Description
Winning strategies for investors looking to boost gains with artificial intelligence AI is one of the hottest investment trends on Wall Street. AI Investing For Dummies gives you all the must-know details on how artificial intelligence can benefit investors. You’ll learn how powerful AI can be in helping you make better decisions, identify hidden opportunities, and build wealth in stocks, bonds, commodities, and real estate. This easy-to-understand Dummies guide also covers budgeting, taxes, estates, and planning for college and retirement—all with AI-specific tactics that can improve efficiency, mitigate risk, and level up your portfolio’s performance. You’ll also find all the info you need to sift through and implement the right resources and solutions for you. Understand the benefits and drawbacks of AI investing Debunk the biggest myths about AI investing Get an in-depth analysis of the top AI stocks to watch Learn how to avoid common pitfalls in AI investing Take a peek at the role of AI in shaping the future of finance This is the ideal Dummies resource for consumers and investors who are new to AI and want to wrap their heads around this emerging technology.
Traffic Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Content is Cash
Author: Wendy Montes de Oca
Publisher: Que Publishing
ISBN: 0789741083
Category : Business & Economics
Languages : en
Pages : 240
Book Description
"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Publisher: Que Publishing
ISBN: 0789741083
Category : Business & Economics
Languages : en
Pages : 240
Book Description
"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Magnet Report
Author: J. Mates
Publisher:
ISBN:
Category : Cyclotrons
Languages : en
Pages : 140
Book Description
Publisher:
ISBN:
Category : Cyclotrons
Languages : en
Pages : 140
Book Description
The Revenue Marketing Book
Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1648926207
Category : Business & Economics
Languages : en
Pages : 86
Book Description
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Publisher: Notion Press
ISBN: 1648926207
Category : Business & Economics
Languages : en
Pages : 86
Book Description
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Retail: the Art and Science
Author: Daniel J Moe
Publisher: Xlibris Corporation
ISBN: 1984587781
Category : Business & Economics
Languages : en
Pages : 154
Book Description
Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic approach with each topic allows these principles to be applicable to all channels of retail, whether mass market, drugstore, grocery, warehouse club, or specialty. This book is written in an illustrative style with many examples and personal stories that make each subject real. Lofty topics are explained in a real world, understandable fashion. Retail: the Art and Science will be a valuable learning tool for buyers, merchandising executives, retail professionals, even manufacturing and sales
Publisher: Xlibris Corporation
ISBN: 1984587781
Category : Business & Economics
Languages : en
Pages : 154
Book Description
Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic approach with each topic allows these principles to be applicable to all channels of retail, whether mass market, drugstore, grocery, warehouse club, or specialty. This book is written in an illustrative style with many examples and personal stories that make each subject real. Lofty topics are explained in a real world, understandable fashion. Retail: the Art and Science will be a valuable learning tool for buyers, merchandising executives, retail professionals, even manufacturing and sales
Guidance for Implementation of the AASHTO Strategic Highway Safety Plan
Author: Ingrid Potts
Publisher: Transportation Research Board
ISBN: 0309117593
Category : Transportation
Languages : en
Pages : 178
Book Description
Also available online via the Web pages of the TRB Cooperative Research Programs (www4.trb.org/trb/crp.nsf).
Publisher: Transportation Research Board
ISBN: 0309117593
Category : Transportation
Languages : en
Pages : 178
Book Description
Also available online via the Web pages of the TRB Cooperative Research Programs (www4.trb.org/trb/crp.nsf).
Made to Stick
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.