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Author: Siew Yen Ng
Publisher:
ISBN:
Category : Internet addicts
Languages : en
Pages : 442
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Book Description
Author: Siew Yen Ng
Publisher:
ISBN:
Category : Internet addicts
Languages : en
Pages : 442
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Book Description
Author: Dominik M. Mueller
Publisher: Routledge
ISBN: 1317912977
Category : Political Science
Languages : en
Pages : 245
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Book Description
Providing an ethnographic account of the Islamic Party of Malaysia (PAS) and its Youth Wing (Dewan Pemuda PAS), this book analyses the genesis and role of Islamic movements in terms of their engagement in mainstream politics. It explores the party’s changing approach towards popular culture and critically investigates whether the narrative of a post-Islamist turn can be applied to the PAS Youth. The book shows that in contrast to the assumption that Islamic marketization and post-Islamism are reinforcing each other, the PAS Youth has strategically appropriated and integrated Islamic consumerism to pursue a decidedly Islamist – or ‘pop-Islamist’ – political agenda. The media-savvy PAS Youth elites, which are at the forefront of implementing new outreach strategies for the party, categorically oppose tendencies of political moderation among the senior party. Instead, they are most passionately calling for the establishment of a Syariah-based Islamic oder for state and society, although these renewed calls are increasingly expressed through modern channels such as Facebook, YouTube, rock music, celebrity advertising, branded commodities and other market-driven forms of social movement mobilization. A timely and significant contribution to the literature on Islam and politics in Malaysia and beyond, this book sheds new light on widespread assumptions or even hopes of "post-Islamism". It is of interest to students and scholars of Political Religion and Southeast Asian Politics.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1526471604
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Author: Meng Yoe Tan
Publisher: Springer Nature
ISBN: 9811528330
Category : Social Science
Languages : en
Pages : 189
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Book Description
Many facets of social life are now intrinsically linked to the Internet through increasing dependence of user-centric platforms like blogs, social-networking websites, online forums, and open source websites. The Malaysian Church is not exempt from having to negotiate with an increasingly tech-savvy and networked community of believers. Based primarily on Internet ethnography and interviews with Christian bloggers and church pastors, this book looks at how the Internet is a component of “everyday religion” in the lives of Malaysian Christians at individual, institutional, and national levels. It examines the ways in which online Christian expressions are increasingly integrated into the everyday religious routines of Christians for the development of their personal identities and inter-religious interactions. This book also shows how the spiritual authority of church pastors can be both challenged and reinforced through the creative use of online tools. It addresses some of the creative ways in which Christians utilise the Internet to engage with national socio-political issues within the context of restrictive and controlled mainstream media, as well as the ongoing discourse with Islam in the country. Through a selection of case studies, this book shows that while the Internet may be “free”, the users of the Internet are not necessarily so. While the Internet has provided Malaysian Christians with new tools to experience their faith in new ways, several aspects of “old” offline socio-cultural habits persist online. These, in turn, lead to a robust and growing environment of Internet Christianity in Malaysia. This timely book will be of interest to scholars in religious studies, media and communications, and cultural studies in Southeast Asia.
Author: Tony Wilson
Publisher: Routledge
ISBN: 1317589025
Category : Social Science
Languages : en
Pages : 251
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Book Description
How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
Author: Juline E. Mills
Publisher: Routledge
ISBN: 1136429123
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Author: Galia Press-Barnathan
Publisher: Routledge
ISBN: 1351371371
Category : Political Science
Languages : en
Pages : 20
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Book Description
This volume provides a unique open inter-disciplinary dialogue across the Humanities and Social Sciences to further our understanding of the phenomenon of regions and regionalism in a globalized world both at the theoretical and empirical levels. What comprises a region? What are the different regional dynamic processes that take place? What is the relationship between the regional and the global? What role does identity building play? Bringing together scholars from various disciplines within and across the Social Sciences and the Humanities to reflect on these questions, the book explores how regions are imagined, constructed, understood, and explained in different academic disciplines. Each chapter addresses these common questions and uses its own disciplinary lenses to answer them. In addition, the volume offers interesting reflections on the academic borders constructed in the study of regions, thus demonstrating the importance of obtaining insights from both social scientists and humanities scholars in order to better understand the relevance of regions in a complex and globalized world. An important work for scholars and postgraduate students in many fields, including political science, international relations, sociology, economics, geography, history and literature, as well as for those interested in regionalism and area studies.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1526453517
Category : Business & Economics
Languages : en
Pages : 603
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Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author: Gerard Goggin
Publisher: Routledge
ISBN: 1135912602
Category : Language Arts & Disciplines
Languages : en
Pages : 512
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Book Description
This timely book offers a mapping of the Internet as it has developed and is used internationally, providing a lively and challenging examination of the Internet and Internet studies. There is much interest among scholars and researchers in understanding the place of the Internet in cultural, social, national, and regional settings. This is the first book-length account that not only provides a range of perspectives on the international Internet, but also explores the implications of such new knowledge and accounts for concepts, methods, and themes in Internet studies. Of special interest will be the book’s fresh and up-to-date coverage of the Internet in perhaps the most dynamic region at present: Asia-Pacific.
Author: Kooi Chung Leng
Publisher: Partridge Publishing Singapore
ISBN: 1543758851
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer’s adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), environmental concern, governmental incentive and purchase intention of hybrid car in Malaysia. A total of 372 valid samples were collected using convenience sampling technique. The Structural Equation Modelling (SEM) by using Smart-PLS was employed to investigate the significance of individual path correlations, measurement model, and overall fit of structural model. The results of the study revealed that marketing mix (4Ps), governmental incentive, attitude, subject norm and perceived behavioural control showed a significant and positive relationship with hybrid car purchase intention. In addition environmental concern exhibits the moderation effect among those relationships.
