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Author: Steve Adubato
Publisher: Rutgers University Press
ISBN: 0813550424
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Author: Steve Adubato
Publisher: Rutgers University Press
ISBN: 0813550424
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Author: Austin McGhie
Publisher: Advantage Media Group
ISBN: 1599323273
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author: Tracy E. Myers CMD
Publisher:
ISBN: 9780578081861
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Discover the Insider's Secrets to Boosting Sales, Brand Awareness, and Credibility by Becoming a Sought-After Industry Expert Forget the high-priced publicist. YOU Are the Brand, Stupid is your insider's playbook for gaining priceless publicity and increased sales-all by leveraging your greatest resource: YOU! In this easy-to-follow, step-by-step guide, you'll learn how you can establish yourself as a respected celebrity expert in your market. Whether you own your own business or work for someone else, this invaluable status can take your career and business to the next level. You'll discover how to: -Become the media's go-to expert in your industry, gaining prestige and exposure for free -Effectively harness social-media tools like Facebook and Twitter to boost your bottom line -Put on fun events that will have people clamoring to buy your product or service-and might even make the evening news -Get all-important sales leads by producing compelling marketing material people actually want -Avoid the top mistakes businesspeople make when trying to market their business -Use 10 brand-building strategies to turn your ordinary business into an extraordinarily forceful brand experience -Much, much more! Becoming a celebrity expert is easier than you think, and it is simply the fastest, best, and easiest way of creating a successful, highly profitable business or career in any field-if you follow the right process. YOU Are the Brand, Stupid! is packed with case studies, real-life examples, and tools you can start using right now to win more customers and higher sales.
Author: Ciliguse Stultus
Publisher: Ciliguse Stultus
ISBN:
Category : Self-Help
Languages : en
Pages : 331
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Book Description
Stupid people are everywhere, constantly ruining everything. Politics, religion, science, and social interactions are broken by stupid behavior so often that good sense is the exception rather than the rule in any of them. Sometimes we are the stupid people doing all of that. Even the allegedly brightest among you have likely reduced much of the world down to an overly simplistic all-or-nothing mentality that will only get you so far (at most to the presidency). This book is evidence-free, refusing to scare you with any pesky research that you will not understand. After luring you in, I will kick you in the pants and insult you mercilessly because nobody else has ever told you the plain old truth about anything. Seriously, somebody should tell you "No!" and mean it at least once a day. If you are already a parent who really takes part in raising kids, you can disregard this last part. This book refuses to fix you, because digits and pieces of paper do not do such things. Instead, I will explain why you may be unhappy due to your unquestioning acceptance of incredibly stupid childish assumptions. If you are unhappy, you may find reasons for happiness here, but that will be mainly because you will notice how much better you feel after the kicks in the butt have stopped.
Author: Jack C. Stanley
Publisher: The Tech Academy
ISBN: 9780997326499
Category : Education
Languages : en
Pages : 0
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Book Description
"Our lives have been dominated by technology. Yet most people can't define basic tech terms and don't really understand how computers work. This book defines all modern tech terms and explains how the machines and devices that saturate our everyday life work exactly. But here's the important part: the explanations in this book are written simply and in a way that the average person can understand. With over 100 chapters, you'll remove the confusions associated with modern-day technology, and gain answers to questions you may not even know you had, including: How do computers work? What is the difference between the internet and world wide web? What is the history of modern devices, and how did we arrive here? How do screens display images? How does Wi-Fi work exactly? What does the 4G at the top right of most cell phones mean? What makes a computer or device fast or slow? What is cryptocurrency and bitcoin? What does the https at the beginning of every website mean? What is coding? And much, much more. This book could also be called The Manual for Operating in Modern Society. It will move you from a point of mystery to deep knowledge of, and thereby causation over, today's technology"--
Author: John Cowper Powys
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 333
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Book Description
In John Cowper Powys' 'Rodmoor', Adrian Sorio struggles with his mental health while torn between his love for two women, Nance Herrick and Philippa Renshaw, in a coastal village in East Anglia. This novel marks a significant departure from Powys' previous work, as he delves into an "unwholesome" morbidity of character and setting, while emphasizing the emotional depth of nature.
Author: Jeff Naeem
Publisher: AuthorHouse
ISBN: 1524699381
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Stupid Enough to Succeed opens the door to the most contemporary business start-up methods available to todays entrepreneur. The book guides and inspires youthpreneurs on the most cost-efficient ways to ramp up their real-world businesses quickly. Written by a millennial for the millennial generation, this is not your fathers start-up guide.
Author: Rick Shenkman
Publisher: Basic Books
ISBN: 0465012574
Category : Political Science
Languages : en
Pages : 258
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Book Description
Levees break in New Orleans. Iraq descends into chaos. The housing market teeters on the brink of collapse. Americans of all political stripes are heading into the 2008 election with the sense that something has gone terribly wrong with American politics. But what exactly? Democrats blame Republicans and Republicans blame Democrats. Greedy corporate executives, rogue journalists, faulty voting machines, irresponsible defense contractors-we blame them, too. The only thing everyone seems to agree on, in fact, is that the American people are entirely blameless. In Just How Stupid Are We?, best-selling historian and renowned myth-buster Rick Shenkman takes aim at our great national piety: the wisdom of the American people. The hard truth is that American democracy is more direct than ever-but voters are misusing, abusing, and abdicating their political power. Americans are paying less and less attention to politics at a time when they need to pay much more: Television has dumbed politics down to the basest possible level, while the real workings of politics have become vastly more complicated. Shenkman offers concrete proposals for reforming our institutions-the government, the media, civic organizations, political parties-to make them work better for the American people. But first, Shenkman argues, we must reform ourselves.
Author: Harry Allard
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395383643
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
The Stupid family thinks they are dead when the lights go out. "Excellent pacing, concise, witty prose, and artwork perfectly suited to the text." -- School Library Journal, starred review
Author: Renzo Rosso
Publisher: Rizzoli International Publications
ISBN: 9780847837588
Category : Creative ability
Languages : en
Pages : 0
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Book Description
Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
