Yes We Did! An inside look at how social media built the Obama brand PDF Download
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Author: Rahaf Harfoush
Publisher: New Riders
ISBN: 0321648692
Category :
Languages : en
Pages : 213
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Book Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Author: Rahaf Harfoush
Publisher: New Riders
ISBN: 0321648692
Category :
Languages : en
Pages : 213
Get Book Here
Book Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Author: Jessica Baldwin-Philippi
Publisher: Oxford University Press
ISBN: 0190231939
Category : Political Science
Languages : en
Pages : 225
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Book Description
The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies. Still, little is understood about how these practices have been taken up and routinized on a wide scale, or the ways in which the use of these technologies is tied to new norms and understandings of political participation and citizenship in the digital age. The vocabulary that we do possess for speaking about what counts as citizenship in a digital age is limited. Drawing on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials, this book traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digital era. It identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy. Baldwin-Philippi argues that these campaign practices foster engaged and skeptical citizens. But, rather than assess the quality or level of participation and citizenship due to the use of technologies, this book delves into the way that digital strategies depict what "good" citizenship ought to be and the goals and values behind the tactics.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
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Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Kenneth Mack
Publisher: New Press, The
ISBN: 1595586776
Category : History
Languages : en
Pages : 257
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Book Description
The election and reelection of Barack Obama ushered in a litany of controversial perspectives about the contemporary state of American race relations. In this incisive volume, some of the country’s most celebrated and original thinkers on race—historians, sociologists, writers, scholars, and cultural critics—reexamine the familiar framework of the civil rights movement with an eye to redirecting our understanding of the politics of race. Through provocative and insightful essays, The New Black challenges contemporary images of black families, offers a contentious critique of the relevance of presidential politics, transforms ideas about real and perceived political power, defies commonly accepted notions of "blackness," and generally attempts to sketch the new boundaries of debates over race in America. Bringing a wealth of novel ideas and fresh perspectives to the public discourse, The New Black represents a major effort to address both persistent inequalities and the changing landscape of race in the new century. With contributions by: Elizabeth Alexander Jeannine Bell Paul Butler Luis Fuentes-Rohwer Lani Guinier Jonathan Scott Holloway Taeku Lee Glenn C. Loury Angela Onwuachi-Willig Orlando Patterson Cristina M. Rodríguez Gerald Torres
Author: Victoria L. LaPoe
Publisher: Rowman & Littlefield
ISBN: 1498585175
Category : Language Arts & Disciplines
Languages : en
Pages : 229
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Book Description
Underserved Communities and Digital Discourse: Getting Voices Heard presents a series of case studies which evaluate the elevation and suppression of voices within marginalized and minority communities. It examines the use of digital media and its role in the construction of reality—specifically who is included, who is left out, and who feels they must remain silent. Through both quantitative and qualitative measures, this book discusses digital discourse in terms of ethnic media, political communication, ethics, crisis communication, myth, and health frameworks.
Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 322
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Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.
Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
ISBN: 3642288979
Category : Business & Economics
Languages : en
Pages : 858
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Book Description
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Author: John D. H. Downing
Publisher: SAGE
ISBN: 0761926887
Category : Language Arts & Disciplines
Languages : en
Pages : 633
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Book Description
The entries are designed to be relatively brief with clear, accessible, and current information.
Author: Ibrahim, Yasmin
Publisher: IGI Global
ISBN: 1522518630
Category : Political Science
Languages : en
Pages : 382
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Book Description
With the ubiquitous nature of modern technologies, they have been inevitably integrated into various facets of society. The connectivity presented by digital platforms has transformed such innovations into tools for political and social agendas. Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.
Author: Chapman Rackaway
Publisher: Springer Nature
ISBN: 3031240561
Category : Political Science
Languages : en
Pages : 129
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Book Description
This second edition explores the relationship between politics and media, with a particular emphasis on the significant disruptive changes to media and technology that have faced journalists, campaigners, and the public in recent years. The first edition, in 2014, described the earliest elements of social and online media: Web 2.0, the ‘information economy,’ and the changes from traditional broadcast media to the early online world. With the rise of TikTok, the ‘fake news’ claims of Donald Trump, the decline of local news, and the anti-democratic impulses that drove the January 6, 2021 coup attempts, the last decade has provided a rich and sometimes confounding set of disruptions to political communication that deserve attention. Technology has disrupted political communication in the online environment exceptionally quickly over the last decade, and this book provides a framework for understanding the intersections of these disruptions and their effect on an already-fragile democratic circumstance in the United States.
