Writing Winning Proposals: PR Cases (Third Edition) PDF Download
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Author: Rebecca Deemer
Publisher: Cognella Academic Publishing
ISBN: 9781516516377
Category :
Languages : en
Pages :
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Book Description
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
Author: Rebecca Deemer
Publisher: Cognella Academic Publishing
ISBN: 9781516516377
Category :
Languages : en
Pages :
Get Book Here
Book Description
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
Author: Tom Hagley
Publisher: Cognella Academic Publishing
ISBN: 9781934269961
Category : Communication in organizations
Languages : en
Pages : 0
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Book Description
This book teaches students, as well as practitioners, how to write public relations plans and proposals designed to win approval and be successful.
Author: Deborah Ward
Publisher: Jones & Bartlett Publishers
ISBN: 1449604676
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The Fourth Edition is a thorough update with all new charts, graphs, tables, and figures; as well as new examples and coverage of current topics. Students will come away with a clear understanding of how reviewers function and what they are looking for in proposal sections, in addition to what is needed to maximize every aspect of the proposal.
Author: Richard C. Freed
Publisher: McGraw Hill Professional
ISBN: 0071742336
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
Author: Tom Sant
Publisher: AMACOM/American Management Association
ISBN: 9780814427583
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Use the latest technology and techniques to craft winning proposals.
Author: Sandra G. Funk
Publisher: Springer Publishing Company
ISBN: 0826122728
Category : Language Arts & Disciplines
Languages : en
Pages : 303
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Book Description
Print+CourseSmart
Author: Joseph M. Zappala
Publisher: Taylor & Francis
ISBN: 0415997534
Category : Business report writing
Languages : en
Pages : 312
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Book Description
A writing and planning resource that is suitable for public relations students and practitioners
Author: Karen Kelsky
Publisher: Crown
ISBN: 0553419420
Category : Education
Languages : en
Pages : 450
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Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Randy L. Joyner
Publisher: Corwin Press
ISBN: 1544317190
Category : Education
Languages : en
Pages : 241
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Book Description
The classic step-by-step guide to thesis and dissertation success, fully updated for 2018. From selecting your topic to defending your finished work, a masters thesis or doctoral dissertation is a major undertaking. Since 1998, this book has been the go-to resource for scholars seeking guidance and best practices at every phase of the process. This revised and updated fourth edition is the most comprehensive guide yet to researching, writing, and publishing a successful thesis or dissertation. It includes: Insights on leveraging new technologies to maximize your efficiency. Current case studies demonstrating the book’s teachings in action. Tested principles of effective planning, an engaging writing style, defense preparation, and more. Written in an easy, digestible style perfect for a thesis or dissertation-writer’s busy schedule, this latest edition of a contemporary classic belongs on every advanced degree candidate’s shelf. Dr. Joyner and Dr. Rouse have again put together an in-depth, comprehensive, and practical guide that is a valuable resource for graduate students. This edition includes important information related to current and emerging trends in technology and valuable case studies focusing on the most common problems encountered in writing at the master’s and doctoral levels. James R. Machell, Dean College of Education and Professional Studies, University of Central Oklahoma Writing the Winning Dissertation is an essential guidebook for students writing a master’s thesis or doctoral dissertation. I used the first edition to write an award-winning dissertation and now use the updated edition with the doctoral students I advise. I highly recommend it to both students and advisors. Susan Colby, Director of Faculty Professional Development, Appalachian State University; Boone, NC Appalachian State University
Author: Sandra E. Lamb
Publisher: Ten Speed Press
ISBN: 1607740486
Category : Language Arts & Disciplines
Languages : en
Pages : 434
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Book Description
Write personal and professional communications with clarity, confidence, and style. How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication. Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn’t have time to wade through a massive style guide but needs a friendly desk reference.
