Author: Robert Ashton
Publisher: Teach Yourself
ISBN: 1444181319
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.
Author: Julia McCoy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519383228
Category :
Languages : en
Pages : 188
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Book Description
Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Author: Matthew Syed
Publisher: Sourcebooks Jabberwocky
ISBN: 9781492687535
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
WHAT IF YOU COULD BECOME AWESOME AT (ALMOST) ANYTHING? It's not as impossible as you might imagine. If you're the kind of person who thinks ... I need a special type of brain to do math You're either good at sports or you're not I don't have a musical bone in my body Challenge the beliefs that hold you back Whatever you want to be good at, the right mindset can help you achieve your dreams. Times journalist, two-time Olympian, and bestselling author Matthew Syed demonstrates how grit, resilience, and a positive mindset can help in every aspect of your life--from school to friendships to sports to hobbies. Using examples of role models from Serena Williams to Mozart, You Are Awesome shows how success is earned rather than given, and that talent can be acquired through practice and a positive attitude. Practical, insightful, and positive, this is the book to help you build resilience, embrace your mistakes, and grow into a more successful, happier YOU
Author: Matthew Syed
Publisher: Sourcebooks Explore
ISBN: 9781728209500
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
WHAT IF YOU COULD BECOME AWESOME AT (ALMOST) ANYTHING? Kids everywhere have been discovering that it's not as impossible as they might have imagined thanks to You Are Awesome by Times journalist, two-time Olympian, and bestselling author Matthew Syed. Now Syed has created an interactive journal full of life hacks, insightful challenges and fun activities to give kids the confidence to come up with their own plan of action to find their way to awesome Practical, insightful, and positive, this is the book to help you build resilience, embrace your mistakes, and grow into a more successful, happier YOU. Because, with the right mindset--and now the right tools--you really CAN do (almost) anything Perfect for kids who dream big and want to make those dreams come true
Author: Joe Moran
Publisher: Penguin
ISBN: 0143134345
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
“Do you want to write clearer, livelier prose? This witty primer will help.” —The New York Times Book Review An exploration of how the most ordinary words can be turned into verbal constellations of extraordinary grace through the art of building sentences The sentence is the common ground where every writer walks. A good sentence can be written (and read) by anyone if we simply give it the gift of our time, and it is as close as most of us will get to making something truly beautiful. Using minimal technical terms and sources ranging from the Bible and Shakespeare to George Orwell and Maggie Nelson, as well as scientific studies of what can best fire the reader's mind, author Joe Moran shows how we can all write in a way that is clear, compelling and alive. Whether dealing with finding the ideal word, building a sentence, or constructing a paragraph, First You Write a Sentence informs by light example: much richer than a style guide, it can be read not only for instruction but for pleasure and delight. And along the way, it shows how good writing can help us notice the world, make ourselves known to others, and live more meaningful lives. It's an elegant gem in praise of the English sentence.
Author: Jonathan Gabay
Publisher: Teach Yourself
ISBN: 1444129465
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Amy Rukea Stempel
Publisher: Dog Ear Publishing
ISBN: 160844645X
Category : Critical thinking
Languages : en
Pages : 182
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Book Description
At long last someone has produced THE practical guide for teaching analytical writing Compose Yourself lays out everything a teacher needs for teaching the art of clear, complete and well-organized writing in the content areas. In fact, I would purchase this guide for students as well as teachers-and not just for high school, but for both middle school and college as well. -Dr. Katherine Nolan, Education Consultant Finally, a book on how to teach analytical writing in all subjects. And the toolbox I was thrilled to find templates, rubrics, and clear-cut examples for descriptive, process, and persuasive writing. Compose Yourself is a must have for all teachers. -Susan King, Magnet School Administrator, Tampa FL, MSA National Board, National Presenter We are perceived by how well we write. Currently our nation's teachers are struggling to find time and tools to teach thoughtful, logical expository writing. Compose Yourself is a simple, straightforward writing guide for all subject area teachers working to improve their students' analytical, expository writing skills. Compose Yourself must find a place in the toolbox of our nation's secondary teachers. -William F. Roberts, Assistant Superintendent Hacienda La Puente Unified School District (California) Compose Yourself A Guide to Critical Thinking & Analytical Writing in Secondary School is a quick and easy guide to teaching and learning critical thinking and analytical writing at the secondary level, regardless of the subject area. It is perfect for teachers, parents, and students who want to go beyond the worksheet to strengthen their thinking and writing skills, better learn and retain information, and improve overall academic performance. After using this guide, students will be able to write clear, concise, analytical responses to complex, real-world questions in all subjects. This resource includes step-by-step processes, copious examples, writing checklists, helpful tips, and black-line masters, all to help all students improve their thinking and writing. Amy Rukea Stempel has been zealously working in education and education reform since 1989. Prior to founding Lightbulb Learning Services, which specializes in the alignment of curriculum to academic standards, literacy development, and classroom/school leadership, she has led standards and curriculum development projects for the Education Trust, Edison Schools, Inc. (formerly the Edison Project) and standards development efforts for the Council for Basic education. In addition to experience in education policy, Ms. Stempel has also taught literature in the International Baccalaureate program for many years and has happily lived the harried and stimulating life of a classroom teacher. Ms. Stempel's prior publications include, Gaining Traction, Gaining Ground: How Some High Schools Accelerate Learning for Struggling Students, Standards for Excellence in Education (contributor), Where in the World Are We? The Need for International Benchmarking, Six Case Studies of Performance Assessment, and Standards: A Vision for Learning. Many years ago, Ms. Stempel completed a B.A. in English from Carnegie Mellon University and an M.A. in Liberal Studies (with concentrations in literature and history) from Georgetown University.
Author: Ross Morrison McGill
Publisher: Bloomsbury Publishing
ISBN: 1472910869
Category : Education
Languages : en
Pages : 226
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Book Description
'This is a book by a teacher still in the classroom after 20 years. Want to know how to survive? Read this book; it's fizzing with ideas.' Ty Goddard, Co-founder of the Education Foundation A compendium of teaching strategies, ideas and advice, which aims to motivate, comfort, amuse and above all reduce your workload, by bestselling author Ross Morrison McGill, aka @TeacherToolkit. Teacher Toolkit is a must-read for newly qualified and early career teachers and will support you through your first five years in the primary or secondary classroom. It is packed with advice, tips and ideas for all aspects of teaching practice, from lesson planning to marking and assessment, behaviour management and differentiation. Ross believes that becoming a teacher is one of the best decisions you will ever make, but after more than two decades in the classroom, he knows that it is not an easy journey! He shares countless anecdotes from his own experience, from disastrous observations to marking in the broom cupboard, and offers a wealth of strategies to help you become a true Vitruvian teacher: one who is resilient, intelligent, innovative, collaborative and aspirational. Complete with a bespoke Five Minute Plan in every chapter, photocopiable templates, QR codes, a detachable bookmark and beautiful illustrations by renowned artist Polly Nor, Teacher Toolkit is everything you need to ensure you are the best teacher you can be, whatever the new policy or framework. Ross is the bestselling author of Mark. Plan. Teach., Just Great Teaching and 100 Ideas for Secondary Teachers: Outstanding Lessons. Vitruvian teaching will help you survive your first five years: Year 1: Be resilient (surviving your NQT year) Year 2: Be intelligent (refining your teaching) Year 3: Be innovative (taking risks) Year 4: Be collaborative (working with others) Year 5: Be aspirational (moving towards middle leadership) Start working towards Vitruvian today.
Author: Scott H. Young
Publisher: HarperCollins
ISBN: 0062852744
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Now a Wall Street Journal bestseller. Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education. In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention. Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French. Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs. Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Author: Katherine Lapworth
Publisher: Teach Yourself
ISBN: 1444139681
Category : Language Arts & Disciplines
Languages : en
Pages : 222
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Book Description
Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.
