Writing Effective News Releases- PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Writing Effective News Releases- PDF full book. Access full book title Writing Effective News Releases- by Catherine V. McIntyre. Download full books in PDF and EPUB format.
Author: Catherine V. McIntyre
Publisher: Piccadilly Books, Ltd.
ISBN: 9780941599191
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
Author: Catherine V. McIntyre
Publisher: Piccadilly Books, Ltd.
ISBN: 9780941599191
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
Author: William Winston
Publisher: Routledge
ISBN: 1317765346
Category : Business & Economics
Languages : en
Pages : 138
Get Book Here
Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: Peter Bartram
Publisher: How to Books
ISBN: 9781857034851
Category : Business report writing
Languages : en
Pages : 0
Get Book Here
Book Description
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Author: Richard C. Blackwell
Publisher:
ISBN: 9781453667927
Category : Business writing
Languages : en
Pages : 112
Get Book Here
Book Description
Writing Press Releases will teach you how to market and create draw dropping press releases. You'll learn how to capture your audiences attention throughout the whole article, which will leave them begging for more! The key to your success will be press release distribution and ensuring that thousands of people will read your release instead of someone else's. You'll learn all of these things in this Reader's Choice Edition. Pick up a a copy now!
Author: Wendy Laura Belcher
Publisher: SAGE
ISBN: 141295701X
Category : Education
Languages : en
Pages : 376
Get Book Here
Book Description
This book provides you with all the tools you need to write an excellent academic article and get it published.
Author: Steven Lewis
Publisher: Taleist
ISBN: 9780980855968
Category : Business & Economics
Languages : en
Pages : 104
Get Book Here
Book Description
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Category : Social Science
Languages : en
Pages : 252
Get Book Here
Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Mickie Kennedy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502812360
Category : Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
Author: Brian Cook
Publisher: Createspace Independent Pub
ISBN: 9781466277007
Category : Business & Economics
Languages : en
Pages : 44
Get Book Here
Book Description
A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
Author: Joseph M. Zappala
Publisher: Taylor & Francis
ISBN: 0415997534
Category : Business report writing
Languages : en
Pages : 312
Get Book Here
Book Description
A writing and planning resource that is suitable for public relations students and practitioners
