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Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524119
Category : Law
Languages : en
Pages : 141
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Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524119
Category : Law
Languages : en
Pages : 141
Get Book Here
Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: World Intellectual Property Organization
Publisher:
ISBN: 9789280524772
Category : Law
Languages : es
Pages : 144
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Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280526804
Category : Law
Languages : en
Pages : 146
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Book Description
WIPO's latest World Intellectual Property Report (WIPR) explores the role of IP at the nexus of innovation and economic growth, focusing on the impact of breakthrough innovations.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524798
Category : Law
Languages : zh-CN
Pages : 141
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Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280528955
Category : Law
Languages : en
Pages : 138
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Book Description
The World Intellectual Property Report 2017 examines the crucial role of intangibles such as technology, design and branding in international manufacturing. Macroeconomic analysis is complemented by case studies of the global value chains for three products – coffee, photovoltaic energy cells and smartphones – to give an insightful picture of the importance of intellectual property and other intangibles in modern production.
Author: Cornell University
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 416
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Book Description
The Global Innovation Index ranks the innovation performance of 142 countries and economies around the world, based on 84 indicators. This edition explores the impact of innovation-oriented policies on economic growth and development. High-income and developing countries alike are seeking innovation-driven growth through different strategies. Some countries are successfully improving their innovation capacity, while others still struggle.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : zh-CN
Pages : 12
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Book Description
This flyer briefly outlines the content, features and options available within WIPO's Global Brand Database.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 36
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Book Description
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : zh-CN
Pages : 4
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Book Description
The World Intellectual Property Organization is the global forum for intellectual property. We provide access to the world’s IP information. Through our website, you can search millions of patents, brands and designs and find out about IP laws all around the world.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524089
Category : Law
Languages : zh-CN
Pages : 24
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Book Description
This report is a presentation of the work accomplished by the Organization during the year that has passed since the last meeting of the WIPO Assemblies.
