Anatomy of Mass Media (Second Edition) PDF Download
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Author: Dianah Wynter
Publisher: Cognella Academic Publishing
ISBN: 9781621313151
Category : Mass media
Languages : en
Pages : 286
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Book Description
Author: Dianah Wynter
Publisher: Cognella Academic Publishing
ISBN: 9781621313151
Category : Mass media
Languages : en
Pages : 286
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Book Description
Author: Stephanie A. Smith
Publisher: SAGE Publications
ISBN: 1544320795
Category : Language Arts & Disciplines
Languages : en
Pages : 155
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Book Description
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292
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Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author: William Hawes
Publisher: Routledge
ISBN: 9781138078086
Category :
Languages : en
Pages : 240
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Book Description
This book is a concise guide written by two individuals who have been there�under the lights and in front of the camera. Its no-nonsense approach offers readers practical advice about on-camera performance, including key aspects of voice, movement, communication and appearance. It gives them a foundation for working in the studio, in the field and in front of an audience; it is ideal for media performers of any type, including those who work as reporters, company spokespersons, or community advocates. Recommendations include how to properly position oneself for a shot, how to improve articulation, how to deal with stress and how to best perform online. "Try-It-Out"� exercises help readers put what they have learned into practice and prepare to be on camera. Key terms are bolded in the chapters and are collected in a book-end Glossary for easy reference.
Author: Debra L. Merskin
Publisher: SAGE Publications
ISBN: 1483375528
Category : Business & Economics
Languages : en
Pages : 2169
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Book Description
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author: Elizabeth M. Perse
Publisher: Routledge
ISBN: 1136992367
Category : History
Languages : en
Pages : 341
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Book Description
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author: Jack Rosenberry
Publisher: Routledge
ISBN: 1000453588
Category : Social Science
Languages : en
Pages : 310
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Book Description
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538
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Book Description
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Author: Claire B. May
Publisher: Pearson College Division
ISBN: 9780132567244
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
A useful guide to all the stages of the writing process. Effective Writing guides the writer through all the stages of the writing process: planning, critical thinking, generating and organizing ideas, writing the draft, revising, and designing for presentation. Throughout the text, Effective Writing stresses coherence, conciseness, and clarity as the most important qualities of the writing done by accountants. This edition includes many new and revised assignments that reinforce the concepts covered in the text, as well as coverage on ethics in communication.
Author: John Ryan
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
