WOMEN'S MARKET.

WOMEN'S MARKET. PDF Author: TOM. WOOD
Publisher:
ISBN: 9781916410602
Category :
Languages : en
Pages :

Get Book Here

Book Description

WOMEN'S MARKET.

WOMEN'S MARKET. PDF Author: TOM. WOOD
Publisher:
ISBN: 9781916410602
Category :
Languages : en
Pages :

Get Book Here

Book Description


Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs PDF Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 312

Get Book Here

Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

The Chinese Women’s Movement Between State and Market

The Chinese Women’s Movement Between State and Market PDF Author: Ellen R. Judd
Publisher: Stanford University Press
ISBN: 9780804744065
Category : Social Science
Languages : en
Pages : 236

Get Book Here

Book Description
This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of the 1980s to achieve a significant and ever-increasing role in China's developing turn toward a market economy, which was not the state's intent.

African Market Women

African Market Women PDF Author: Gracia C. Clark
Publisher: Indiana University Press
ISBN: 0253027446
Category : Social Science
Languages : en
Pages : 281

Get Book Here

Book Description
“A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice

Gender on the Market

Gender on the Market PDF Author: Deborah Kapchan
Publisher: University of Pennsylvania Press
ISBN: 0812202430
Category : Social Science
Languages : en
Pages : 344

Get Book Here

Book Description
Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.

Women Want More

Women Want More PDF Author: Michael J. Silverstein
Publisher: Harper Collins
ISBN: 0061905402
Category : Business & Economics
Languages : en
Pages : 338

Get Book Here

Book Description
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Women Vs Capitalism

Women Vs Capitalism PDF Author: Vicky Pryce
Publisher: HURST & Company
ISBN: 1787381749
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 364

Get Book Here

Book Description
The free market as we know it cannot produce gender equality. This is the bold but authoritative argument of Vicky Pryce, the government's former economics chief. Women vs Capitalism is a fresh and timely reminder that, although the #MeToo movement has been hugely important, empowerment of the mind will not achieve full power for women while there remains economic inequality. Pryce urgently calls for feminists to focus attention on this pressing issue: the pay gap, the glass ceiling, and the obstacles to women working at all. Only with government intervention in the labor market will these long-standing problems finally be conquered. From the gendered threat of robot labor to the lack of women in economics itself, this is a sharp look at an uncomfortable truth: we will not achieve equality for women in our society without radical changes to Western capitalism.

Women Working Longer

Women Working Longer PDF Author: Claudia Goldin
Publisher: University of Chicago Press
ISBN: 022653264X
Category : Business & Economics
Languages : en
Pages : 326

Get Book Here

Book Description
Today, more American women than ever before stay in the workforce into their sixties and seventies. This trend emerged in the 1980s, and has persisted during the past three decades, despite substantial changes in macroeconomic conditions. Why is this so? Today’s older American women work full-time jobs at greater rates than women in other developed countries. In Women Working Longer, editors Claudia Goldin and Lawrence F. Katz assemble new research that presents fresh insights on the phenomenon of working longer. Their findings suggest that education and work experience earlier in life are connected to women’s later-in-life work. Other contributors to the volume investigate additional factors that may play a role in late-life labor supply, such as marital disruption, household finances, and access to retirement benefits. A pioneering study of recent trends in older women’s labor force participation, this collection offers insights valuable to a wide array of social scientists, employers, and policy makers.

Marketing to Women

Marketing to Women PDF Author: Marti Barletta
Publisher: Dearborn Trade Publishing
ISBN: 9780793159635
Category : Business & Economics
Languages : en
Pages : 290

Get Book Here

Book Description
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Don't Think Pink

Don't Think Pink PDF Author: Lisa Johnson
Publisher: AMACOM/American Management Association
ISBN: 9780814428009
Category : Business & Economics
Languages : en
Pages : 248

Get Book Here

Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.