Women in Greek Advertisements in the 1960s PDF Download
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Author: Johannis Tsoumas
Publisher: Cambridge Scholars Publishing
ISBN: 1527534901
Category : History
Languages : en
Pages : 173
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Book Description
Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
Author: Johannis Tsoumas
Publisher: Cambridge Scholars Publishing
ISBN: 1527534901
Category : History
Languages : en
Pages : 173
Get Book Here
Book Description
Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
Author: Johannis Tsoumas
Publisher:
ISBN: 9783902890054
Category :
Languages : en
Pages : 170
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Book Description
Between the poles of the Cold War era's sales promotion standards, print advertising thrived in Greece in the 1960s - in particular relating to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960's Greece? Are the women portrayed in print ads nothing but 'hybrids' of the American consumption model and the Greek consumerism boom of that era? What are the technical and aesthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women's position in society? In a thorough historical case study with a wealth of illustrations and a concise analysis of advertising communications, Johannis Tsoumas investigates hitherto hardly known data and shows the importance of the role of Greek women - not only as consumers but primarily as protagonists in the formation of a then new consumption model which had been imported from the United States.
Author: Andrew F. Smith
Publisher: Oxford University Press
ISBN: 0199397023
Category : Cooking
Languages : en
Pages : 754
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Book Description
When it comes to food, there has never been another city quite like New York. The Big Apple--a telling nickname--is the city of 50,000 eateries, of fish wriggling in Chinatown baskets, huge pastrami sandwiches on rye, fizzy egg creams, and frosted black and whites. It is home to possibly the densest concentration of ethnic and regional food establishments in the world, from German and Jewish delis to Greek diners, Brazilian steakhouses, Puerto Rican and Dominican bodegas, halal food carts, Irish pubs, Little Italy, and two Koreatowns (Flushing and Manhattan). This is the city where, if you choose to have Thai for dinner, you might also choose exactly which region of Thailand you wish to dine in. Savoring Gotham weaves the full tapestry of the city's rich gastronomy in nearly 570 accessible, informative A-to-Z entries. Written by nearly 180 of the most notable food experts-most of them New Yorkers--Savoring Gotham addresses the food, people, places, and institutions that have made New York cuisine so wildly diverse and immensely appealing. Reach only a little ways back into the city's ever-changing culinary kaleidoscope and discover automats, the precursor to fast food restaurants, where diners in a hurry dropped nickels into slots to unlock their premade meal of choice. Or travel to the nineteenth century, when oysters cost a few cents and were pulled by the bucketful from the Hudson River. Back then the city was one of the major centers of sugar refining, and of brewing, too--48 breweries once existed in Brooklyn alone, accounting for roughly 10% of all the beer brewed in the United States. Travel further back still and learn of the Native Americans who arrived in the area 5,000 years before New York was New York, and who planted the maize, squash, and beans that European and other settlers to the New World embraced centuries later. Savoring Gotham covers New York's culinary history, but also some of the most recognizable restaurants, eateries, and culinary personalities today. And it delves into more esoteric culinary realities, such as urban farming, beekeeping, the Three Martini Lunch and the Power Lunch, and novels, movies, and paintings that memorably depict Gotham's foodscapes. From hot dog stands to haute cuisine, each borough is represented. A foreword by Brooklyn Brewery Brewmaster Garrett Oliver and an extensive bibliography round out this sweeping new collection.
Author: Anna Frangoudaki
Publisher: Bloomsbury Publishing
ISBN: 0857717863
Category : Social Science
Languages : en
Pages : 272
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Book Description
This is a clear and original examination of the impact of modernity on Greece and Turkey, and the influence of the West on these former states of the Ottoman Empire during the crucial hundred years between 1850 and 1950. "Ways to Modernity in Greece and Turkey" explores the reactions and coping mechanisms displayed in both societies in reaction to Europe's all-pervasive influence. Elites in both societies engaged in defensive modernization, culminating in parallel attempts to mould their nations in line with the western blueprint. The authors examine reforms in the legal regime, the changing nature of family and gender relations, and re-engineered conceptions of space and the built environment. They describe and analyse different aspects of the changes in the two societies over this period, as they defined their practices and identities against Europe, and often against each other.
Author: Roger Bagnall
Publisher: University of Michigan Press
ISBN: 047203622X
Category : History
Languages : en
Pages : 439
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Book Description
The private letters of ancient women in Egypt from Alexander the Great to the Arab conquest
Author: Victoria Sherrow
Publisher: Bloomsbury Publishing USA
ISBN: 1440873496
Category : Social Science
Languages : en
Pages : 634
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Book Description
This popular volume on the culture of hair through human history and around the globe has been updated and revised to include even more entries and current information. How we style our hair has the ability to shape the way others perceive us. For example, in 2017, the singer Macklemore denounced his hipster undercut hairstyle, a style that is associated with Hitler Youth and alt-right men, and in 2015, actress Rose McGowan shaved her head in order to take a stance against the traditional Hollywood sex symbol stereotype. This volume examines how hair-or lack thereof-can be an important symbol of gender, class, and culture around the world and through history. Hairstyles have come to represent cultural heritage and memory, and even political leanings, social beliefs, and identity. This second edition builds upon the original volume, updating all entries that have evolved over the last decade, such as by discussing hipster culture in the entries on beards and mustaches and recent medical breakthroughs in hair loss. New entries have been added that look at specific world regions, hair coverings, political symbolism behind certain styles, and other topics.
Author: Ian Michael Plant
Publisher: University of Oklahoma Press
ISBN: 9780806136219
Category : Literary Criticism
Languages : en
Pages : 286
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Book Description
Despite a common perception that most writing in antiquity was produced by men, some important literature written by women during this period has survived. Edited by I. M. Plant, Women Writers of Ancient Greece and Rome is a comprehensive anthology of the surviving literary texts of women writers from the Graeco-Roman world that offers new English translations from the works of more than fifty women. From Sappho, who lived in the seventh century B.C., to Eudocia and Egeria of the fifth century A.D., the texts presented here come from a wide range of sources and span the fields of poetry and prose. Each author is introduced with a critical review of what we know about the writer, her work, and its significance, along with a discussion of the texts that follow. A general introduction looks into the problem of the authenticity of some texts attributed to women and places their literature into the wider literary and social contexts of the ancient Graeco-Roman world.
Author: Wendy Weitman
Publisher: The Museum of Modern Art
ISBN: 9780870700774
Category : Architecture
Languages : en
Pages : 140
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Book Description
Essay by Wendy Weitman.
Author: Karelisa Hartigan
Publisher: Peter Lang Publishing
ISBN:
Category : Art
Languages : en
Pages : 168
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Book Description
Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream. Contents: Historical Background. An Overview of Myths in Ads from the 1950s to the 1990s--Dominant Figures of Myths in Advertisements--A Richer Life Through Classical Myth: Ancient Legends Enhance Modern Advertising and Modern Life--The Classical Conceit--The Company Logo.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 136
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Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
