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Author: Francesca Sobande
Publisher: Univ of California Press
ISBN: 0520387066
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Author: Francesca Sobande
Publisher: Univ of California Press
ISBN: 0520387066
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Author: Francesca Sobande
Publisher: SAGE
ISBN: 152979451X
Category : Social Science
Languages : en
Pages : 95
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Book Description
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University
Author: Aline Santos
Publisher: Human After All Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Author: Carrillo-Durán, María-Victoria
Publisher: IGI Global
ISBN: 1668445247
Category : Reference
Languages : en
Pages : 488
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Book Description
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Author: Kyunghee Pyun
Publisher: Taylor & Francis
ISBN: 1040041191
Category : Art
Languages : en
Pages : 288
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Book Description
Drawing from American history, fashion design, history of luxury, visual culture, museum studies, and women’s history, among others, this book explores the challenges, rewards and benefits of teaching business and the labor history of art and design professions to those in higher education. Recognizing that artists and designers are no longer just creatives, but bosses, employees, members of professional associations, and citizens of nations that encourage and restrain their creative work in various ways, the book identifies a crucial need for art and design students to be taught the intricacies of these other roles, as well as how to navigate or challenge them. This empirically driven study features case studies in various pedagogical contexts, including museum exhibitions, group projects, lesson plans, discussion topics, and long-term assignments. The chapters also explore how the roles of designing and making became separated, how new technologies and the rise of mass production affected creative careers, the shifts back and forth between direct employment and freelancing, and the evolution of government interventions in creative fields. With a diverse and experienced range of contributors, and providing a unique set of conceptual tools to interpret, cope with, and react to the ever-changing conditions of capitalism, this volume will appeal to educators and researchers across education, history, art history, and sociology, with interests in experiential learning, capitalism, equity, social justice and neoliberalism.
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Author: Donald G. Hanna
Publisher: WestBow Press
ISBN: 1664259074
Category : Religion
Languages : en
Pages : 365
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Book Description
Mastering Self is a worthy goal in a culture preoccupied with self. It is a journey that consists of warnings to heed, pitfalls to avoid, hazards to shun, detours to seek, options to assess, precautions to take, opportunities to embrace, and lessons to learn. This journey requires conviction—purpose. Many adults lack the courage of conviction because they have no conviction: no colors to nail to their mast. Conviction has formed and fashioned this book in the context of 120 white papers: essays to describe issues, ideas, and ideals that intersect to inform, instruct, interpret, and inspire in the lifelong journey of mastering self. The human condition, influenced by culture and politics, has a propensity to ignore or reject the lessons of history, practical philosophy, and basic theology. It replaces timeless virtues with temporary values. Consequently, mastering self has cultural, political, historical, philosophical, and theological implications for learning and understanding who and what you are. This discernment does not exist naturally in the human condition. It requires lifelong study. This book is for serious thinkers who want to clarify their worldview for wise living. It represents crucial truths, virtues, choices, and consequences for reference, reflection, or rumination. Understanding them fortifies relationships. Embracing them increases personal influence. Applying them benefits leadership. Practicing them sustains through difficulty. Cultivating them makes life worth living. These papers provide perspective about what matters in life: written with concise, clear, cogent context and correlated for coherence and continuity. They result from my reading, teaching, writing, and pondering to keep my heart with all diligence regarding issues in life (Prov. 4:23). Collectively, they pertain to what the exceptional few consider. Some pinch the comfort zone, give pause, stretch the mind, or unsettle settled assumptions. Those politically incorrect come from old-school insight by a stubborn gadfly with stubborn ideas regarding stubborn facts and stubborn problems. The insight comes from twenty-four years as a police chief leading and managing police affairs in an urban area with a large university.
Author: Jaywant Singh
Publisher: Taylor & Francis
ISBN: 0429831145
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Author: Jishnu Bhattacharyya
Publisher: CRC Press
ISBN: 1000408027
Category : Business & Economics
Languages : en
Pages : 945
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Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author: Chris Van Bergen
Publisher: John Wiley & Sons
ISBN: 1119890306
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Transformative guidance for putting responsible sourcing at the heart of your supply chain strategy In Certifiable: How Businesses Operationalize Responsible Sourcing, supply chain and corporate social responsibility expert Chris van Bergen delivers a practical and incisive discussion of how to create, implement, and audit transformative socially responsible sourcing practices that create a permanent competitive advantage for your firm. In the book, you’ll find start-to-finish guidance on doing the hard work and creative problem solving required to put responsibly sourced products on store shelves. Drawing on his own experience creating the groundbreaking Ethical Handcraft program at non-profit organization Nest, as well as many other real-world case studies, the author shows you exactly how to navigate the complex arena of global supply chains without falling victim to the common pitfalls presented by typical factory auditing systems. You’ll also find: Expansive discussions of the impact of corporate finance, Covid-19, shifting consumer attitudes and demographics, and information sharing policies on supply chain transparency Interviews with recognized business leaders in a variety of industries that address the challenges you’re likely to face and the solutions you need to overcome them Examples of contemporary businesses that have made corporate social responsibility a central plank of their company’s business model and the benefits they’ve realized as a result An engaging and rigorously supported exploration of the real-world implementation of supply chain transparency and corporate social responsibility, Certifiable belongs on the bookshelves of managers, executives, directors, operations and sourcing professionals, and other business leaders seeking transformative change.
