Humor in the Advertising Business PDF Download
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Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Author: Henry Frederic Reddall
Publisher: Rarebooksclub.com
ISBN: 9781230013077
Category :
Languages : en
Pages : 46
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1908 edition. Excerpt: ... on his annual visit to the island, was surprised to get an order from the Captain for four dozen brass andirons, which cost at wholesale about three dollars and a half each. This order was duplicated the following year. "Good work, Cap'n," said the salesman. " How do you do it? " And the Captain told him. The andirons were put in the damp cellar of the shop during the winter to "age." They were ripe when the summer influx of antique hunters arrived. One at a time they were exposed to view in the shop, covered with verdigris, and, whenever the door opened and one of the antiquarian species entered, the Cap tain got busy with a rag, polishing the andiron, being careful, however, not to rub too hard. It worked like a charm. According to the wily Captain, here is what usually happened: Enter middle-aged woman, fashionably gowned, who glances keenly about the collection of old ironmongery. The Captain appears disinterested; just keeps steadily on his job of wiping. At length the woman discovers what he is doing. " Why, what an old andiron! Where did you get that? " "Oh, picked it up," answers the Captain. " That's all." " Dear me, it looks to be very old. How old do you suppose it is? " "Dunno. Don't think nobody knows for sure. It came from one of the old families--the Brooks family, you know." " Really? What do you ask for it?" " Wal, now, I didn't cal'late to sell it at all. I thought I'd just brighten it up a bit and keep it myself. Can't pick up no andiron like this every day." " Yes? Well, how much would you ask for it? " "Oh, I dunno. I suppose I'd take twentyfive dollars for it." And ten chances to one...
Author: Jennifer Aaker
Publisher: Crown Currency
ISBN: 0593135296
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
Author: Peter McGraw
Publisher: Simon and Schuster
ISBN: 1451665423
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
Author: Oscar Wilde
Publisher: Courier Corporation
ISBN: 9780486206028
Category : Humor
Languages : en
Pages : 276
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Book Description
More than 1,000 ripostes, paradoxes, wisecracks: "Work is the curse of the drinking classes," "I can resist everything except temptation," etc.
Author: Donald M. Johnson
Publisher:
ISBN:
Category : Comic, The
Languages : en
Pages : 68
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Book Description
Author: Henry Frederic Reddall
Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 258
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Book Description
Author: Jennifer Aaker
Publisher: Currency
ISBN: 0593135288
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
Author: Richard Zera
Publisher: Beard Books
ISBN: 1587982560
Category : Humor
Languages : en
Pages : 316
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Book Description
Compendium of sayings, quips, and wise insights related to the business world.
Author: Jean-Louis Barsoux
Publisher: Weidenfeld & Nicolson
ISBN: 9780304326778
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Humour in the workplace is rarely neutral, trivial or random. It is deployed for the achievement of quite specific purposes, to do with self-preservation, getting things done or getting one's way. Managers use humour as a sword: to influence and persuade, to motivate and unite, to say the unspeakable and to facilitate change. They also use humour as a shield: to deflect criticism, to cope with failure, to defuse tension and to make their working lives more bearable. An awareness of how humour is used, by individuals and on them, is critical to managerial effectiveness." "Humour also plays a wider role in business, reinforcing shared values at every level: bonding teams in organizations, shaping and perpetuating corporate cultures, underpinning national management styles, and even helping advertisers to segment consumers by the humorous cues to which they respond." "In Funny Business Jean-Louis Barsoux explores the neglected area of humour in business. From first-hand observation and from interviews with a range of practising managers and top industrialists, including Sir John Harvey-Jones, Sir Peter Parker and Sir Allen Sheppard, he identifies the way humour is employed at all levels of organizations and in different sectors of the economy."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
