Author: Stuart Atkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781503128620
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Winning the Battle for Attention
Author: Stuart Atkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781503128620
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Publisher: Createspace Independent Publishing Platform
ISBN: 9781503128620
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
The Attention Merchants
Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Battlefield of the Mind
Author: Joyce Meyer
Publisher: FaithWords
ISBN: 0446540420
Category : Religion
Languages : en
Pages : 197
Book Description
!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.
Publisher: FaithWords
ISBN: 0446540420
Category : Religion
Languages : en
Pages : 197
Book Description
!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.
Fight
Author: Craig Groeschel
Publisher: Zondervan
ISBN: 031033375X
Category : Religion
Languages : en
Pages : 147
Book Description
NEW YORK TIMES BESTSELLER Your playbook to becoming who God created you to be: a man who knows how to fight for what's right. Pastor, bestselling author, husband, and father Craig Groeschel helps you uncover who you really are--a powerful man with the heart of a warrior. With God's help, you'll find strength to fight the battles you know you must win: the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of those you love most. Groeschel examines the life of Samson--a strong man with glaring weaknesses. Like many men, Samson taunted his enemy and rationalized his sins. The good news is God's grace is greater than your worst sin. By looking at Samson's life, you will . . . Learn to defeat the demons that make strong men weak. Tap into a strength you never knew was possible. And become who God made you to be--a man who knows how to fight for what's right. Don't just fight like a man. Fight like a man of God. For God's sake . . . FIGHT! Spanish edition also available, as well as a video study and study guide.
Publisher: Zondervan
ISBN: 031033375X
Category : Religion
Languages : en
Pages : 147
Book Description
NEW YORK TIMES BESTSELLER Your playbook to becoming who God created you to be: a man who knows how to fight for what's right. Pastor, bestselling author, husband, and father Craig Groeschel helps you uncover who you really are--a powerful man with the heart of a warrior. With God's help, you'll find strength to fight the battles you know you must win: the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of those you love most. Groeschel examines the life of Samson--a strong man with glaring weaknesses. Like many men, Samson taunted his enemy and rationalized his sins. The good news is God's grace is greater than your worst sin. By looking at Samson's life, you will . . . Learn to defeat the demons that make strong men weak. Tap into a strength you never knew was possible. And become who God made you to be--a man who knows how to fight for what's right. Don't just fight like a man. Fight like a man of God. For God's sake . . . FIGHT! Spanish edition also available, as well as a video study and study guide.
Gospel Fluency
Author: Jeff Vanderstelt
Publisher: Crossway
ISBN: 143354606X
Category : Religion
Languages : en
Pages : 206
Book Description
flu·en·cy / noun :the ability to speak a language easily and effectively Even if they want to, many Christians find it hard to talk to others about Jesus. Is it possible this difficulty is because we're trying to speak a language we haven't actually spent time practicing? To become fluent in a new language, you must immerse yourself in it until you actually start to think about life through it. Becoming fluent in the gospel happens the same way—after believing it, we have to intentionally rehearse it (to ourselves and to others) and immerse ourselves in its truths. Only then will we start to see how everything in our lives, from the mundane to the magnificent, is transformed by the hope of the gospel.
Publisher: Crossway
ISBN: 143354606X
Category : Religion
Languages : en
Pages : 206
Book Description
flu·en·cy / noun :the ability to speak a language easily and effectively Even if they want to, many Christians find it hard to talk to others about Jesus. Is it possible this difficulty is because we're trying to speak a language we haven't actually spent time practicing? To become fluent in a new language, you must immerse yourself in it until you actually start to think about life through it. Becoming fluent in the gospel happens the same way—after believing it, we have to intentionally rehearse it (to ourselves and to others) and immerse ourselves in its truths. Only then will we start to see how everything in our lives, from the mundane to the magnificent, is transformed by the hope of the gospel.
Winning the Food Fight
Author: Steve Willis
Publisher: Gospel Light Publications
ISBN: 0830761225
Category : Health & Fitness
Languages : en
Pages : 225
Book Description
Celebrity chef Jamie Oliver brought his mini-series, Jamie Oliver’s Food Revolution, to Huntington, West Virginia, “the fattest city in America.” But long before the small town was on the chef’s radar, one pastor had already begun to pray for Huntington’s spiritual and physical transformation. Winning the Food Fight is pastor Steve Willis’ insider look at the divine timing of Jamie Oliver’s visit and a backstage pass to the events that are changing the heart and health of an all- American city. Readers will encounter the stories of real people who have made the connection between spiritual wellness and physical health, and be inspired to begin their own journey toward God-honoring transformation using Pastor Steve’s practical, biblical plan.
Publisher: Gospel Light Publications
ISBN: 0830761225
Category : Health & Fitness
Languages : en
Pages : 225
Book Description
Celebrity chef Jamie Oliver brought his mini-series, Jamie Oliver’s Food Revolution, to Huntington, West Virginia, “the fattest city in America.” But long before the small town was on the chef’s radar, one pastor had already begun to pray for Huntington’s spiritual and physical transformation. Winning the Food Fight is pastor Steve Willis’ insider look at the divine timing of Jamie Oliver’s visit and a backstage pass to the events that are changing the heart and health of an all- American city. Readers will encounter the stories of real people who have made the connection between spiritual wellness and physical health, and be inspired to begin their own journey toward God-honoring transformation using Pastor Steve’s practical, biblical plan.
Winning the War in Your Mind
Author: Craig Groeschel
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254
Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254
Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
The Art of Noticing
Author: Rob Walker
Publisher: Knopf
ISBN: 0525521259
Category : Self-Help
Languages : en
Pages : 258
Book Description
A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.
Publisher: Knopf
ISBN: 0525521259
Category : Self-Help
Languages : en
Pages : 258
Book Description
A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.
Winning at War
Author: Christian P. Potholm
Publisher: Rowman & Littlefield
ISBN: 9781442201309
Category : History
Languages : en
Pages : 302
Book Description
What are the independent variables that determine success in war? Drawing on 40 years of studying and teaching war, political scientist Christian P. Potholm presents a 'template of Mars, ' seven variables that have served as predictors of military success over time and across cultures. In Winning at War, Potholm explains these variables--technology, sustained ruthlessness, discipline, receptivity to innovation, protection of military capital from civilians and rulers, will, and the belief that there will always be another war--and provides case studies of their implementation, from ancient battles to today.
Publisher: Rowman & Littlefield
ISBN: 9781442201309
Category : History
Languages : en
Pages : 302
Book Description
What are the independent variables that determine success in war? Drawing on 40 years of studying and teaching war, political scientist Christian P. Potholm presents a 'template of Mars, ' seven variables that have served as predictors of military success over time and across cultures. In Winning at War, Potholm explains these variables--technology, sustained ruthlessness, discipline, receptivity to innovation, protection of military capital from civilians and rulers, will, and the belief that there will always be another war--and provides case studies of their implementation, from ancient battles to today.
User Experience Is Brand Experience
Author: Felix van de Sand
Publisher: Springer Nature
ISBN: 303029868X
Category : Business & Economics
Languages : en
Pages : 187
Book Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Publisher: Springer Nature
ISBN: 303029868X
Category : Business & Economics
Languages : en
Pages : 187
Book Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.