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Author: Kip Gregory
Publisher: John Wiley & Sons
ISBN: 0471656445
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.
Author: Kip Gregory
Publisher: John Wiley & Sons
ISBN: 0471656445
Category : Business & Economics
Languages : en
Pages : 305
Get Book Here
Book Description
A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412977800
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Author: Don Middleberg
Publisher: Grupo Planeta (GBS)
ISBN: 9788423418145
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
"In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Tom Kelleher
Publisher: SAGE
ISBN: 1452238219
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Key Features: Provides "Hands-Online" activities: Internet resource exercises challenge readers to apply concepts to their world in "real-time" on the day that they read the chapter. Offers "Questionable Claims" boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills. Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations. Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. Intended Audience: This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.
Author: Joseph M. Zappala
Publisher: Taylor & Francis
ISBN: 0415997534
Category : Business report writing
Languages : en
Pages : 312
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Book Description
A writing and planning resource that is suitable for public relations students and practitioners
Author: Steve O'Keefe
Publisher: John Wiley & Sons
ISBN: 0471275026
Category : Computers
Languages : en
Pages : 450
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Book Description
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Author: Stephen Quinn
Publisher: Taylor & Francis
ISBN: 1136034811
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine - or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.
Author: Shel Holtz
Publisher: Amacom Books
ISBN: 9780814471524
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Joseph M. Zappala
Publisher: Routledge
ISBN: 1135633231
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author: Lisa Masteralexis
Publisher: Jones & Bartlett Publishers
ISBN: 0763796077
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.
