Wine Sales and Distribution PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Wine Sales and Distribution PDF full book. Access full book title Wine Sales and Distribution by Paul Wagner. Download full books in PDF and EPUB format.
Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538117320
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.
Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538117320
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.
Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538185164
Category : Business & Economics
Languages : en
Pages : 315
Get Book Here
Book Description
Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills—for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling skills. Drawing from their extensive experience in the field, the authors have crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals, including how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. The second edition also includes articles about the wine market and sales techniques from a dozen wine industry leaders. The strategies they outline are invaluable for all those seeking to start or enhance a career in wine sales. This book will be an invaluable launching point for anyone in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room.
Author: Paul Wagner
Publisher:
ISBN: 9781934259252
Category : Selling
Languages : en
Pages : 0
Get Book Here
Book Description
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Author: Deborah M. Gray
Publisher: Board and Bench Publishing
ISBN: 1935879383
Category : Cooking
Languages : en
Pages : 367
Get Book Here
Book Description
Author: Jim Schleckser
Publisher: Potomac River Imprints
ISBN: 9781735004402
Category :
Languages : en
Pages : 218
Get Book Here
Book Description
Professional Drinking brings you on a spirited tour of entertaining around wine and spirits, the basics of booze, how to handle yourself like a pro in a restaurant, at a business event, on a social occasion, and at home. If you want to be confident in all these settings, learn a bunch of great tips and have a few laughs along the way then this is the book for you.
Author: Janeen Olsen
Publisher: Board and Bench Publishing
ISBN: 1935879510
Category : Cooking
Languages : en
Pages : 424
Get Book Here
Book Description
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author: Pierre Mora
Publisher: Board and Bench Publishing
ISBN: 1935879715
Category : Cooking
Languages : en
Pages : 239
Get Book Here
Book Description
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Author: Colin Michael Hall
Publisher: Routledge
ISBN: 0750654201
Category : Business & Economics
Languages : en
Pages : 378
Get Book Here
Book Description
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Author: Liz Thach
Publisher:
ISBN: 9780971587038
Category : Globalization
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Steve Raye
Publisher:
ISBN: 9788884290953
Category : Business & Economics
Languages : en
Pages :
Get Book Here
Book Description
