Author: Sydney AndersonPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 24
Book Description
Why We Have a Marketing Problem
Author: Sydney AndersonPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 24
Book Description
WHY WE HAVE A MARKETING PROBLE
Author: Sydney 1882 AndersonPublisher:
ISBN: 9781374111172
Category : History
Languages : en
Pages : 22
Book Description
Marketing Management Support Systems
Author: Berend WierengaPublisher: Springer Science & Business Media
ISBN: 1461545951
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Phase IV Oil Regulations and Petroleum Marketing Problems
Author: United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory AgenciesPublisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 598
Book Description
Federal Power Marketing Problems
Author: United States. Congress. Senate. Committee on Interior and Insular AffairsPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 346
Book Description
Considers power and water supply problems of REA cooperatives and public power customers in the Missouri, Colorado, and Columbia River basins.
Phase IV Oil Regulations and Petroleum Marketing Problems: Washington, D.C., September 18; October 23 and 24, 1973
Author: United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory AgenciesPublisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 594
Book Description
Problems in Tobacco Marketing
Author: United States. Congress. House. Committee on AgriculturePublisher:
ISBN:
Category :
Languages : en
Pages : 150
Book Description
Phase IV Oil Regulations and Petroleum Marketing Problems: Mandatory allocation and distribution problems, Washington, D.C., March 19, 20, and 21, 1974
Author: United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory AgenciesPublisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 268
Book Description
Manufacturers' and Topmakers' Views on Some Wool Marketing Problems
Author: Walter Louis HoddePublisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 36
Book Description
Petroleum Products, Supply, Price, and Marketing Problems
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, Safety, and ResearchPublisher:
ISBN:
Category : Gasoline supply
Languages : en
Pages : 108
Book Description
