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Author: Brian Fugere
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Author: Brian Fugere
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Author: Bob Lutz
Publisher: Penguin
ISBN: 1101608080
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321717902
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion. If "slideware" is used, the slides never steal the show or rise above serving a strong but simple supportive role. The ideas in the presentation may or may not be radical, earth shattering, or new, but there is freshness to the approach and content that makes a lasting impression. In this invaluable resource from the author for the best-selling books Presentation Zen and Presentation Zen Design, you will discover how to get to the core of your message and deliver presentations that are as natural as they are memorable. Whether you are just in the planning stages or need advice for a talk that begins in an hour, you'll find wisdom in The Naked Presenter that you can use to connect deeply with your audience and deliver a great presentation.
Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408159708
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
Author: Caroline Taggart
Publisher: Michael O'Mara Books
ISBN: 1843177714
Category : Language Arts & Disciplines
Languages : en
Pages : 168
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Book Description
Pushing the Envelope, takes a wry and witty look at office jargon, uncovering the origins and meanings of many useful - and some not so useful - phrases that can be heard in the workplace and in everyday life.
Author: Ryan Changcoco
Publisher: Association for Talent Development
ISBN: 1562869728
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Perfect the Skills to Excel as a Manager An engagement crisis, a management skill shortage, a retention problem—call it what you will, today’s research and workplace insights emphasize that many employees leave managers. . . not companies. Good managers know they need to deliver results to be successful. But great ones? They understand the essence of managing encompasses something more: making connections, embodying the right skills, and developing their direct reports. They also realize managing well takes practice. With Focus on Them, you’ll get the tools and know-how to excel as a manager. Edited by the Association for Talent Development’s own management authority Ryan Changcoco, research expert Megan Cole, and content developer Jack Harlow, this book explores ATD’s new management framework—the ACCEL model. Each chapter, written by a leader in management and talent development, focuses on one of the five skills all managers need: Accountability (Timothy Ito) Communication (Ken O’Quinn) Collaboration (Winsor Jenkins) Engagement (Hunter Haines) Listening and assessing (Michele Nevarez) By investing in your own development—boosting your ACCEL skills—you signal to your employees that you’re serious about their development and learning, too. Becoming a manager isn’t climbing a mountain. By focusing on the basics, you can transform from a results-oriented manager to the super people manager your employees need.
Author: Roger E. Axtell
Publisher: John Wiley and Sons
ISBN: 0471740500
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
"Roger Axtell is an internationalist Emily Post." --The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations--from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad
Author: Ron Ploof
Publisher: iUniverse
ISBN: 1440166854
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
What is your Company's Online Reputation? If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. You will learn: *Why you can no longer control your brand and why you shouldn't try. *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most measurable medium in the history of corporate communications. *Case studies of real companies, big and small, using Social Media.
Author: Caroline Taggart
Publisher: Penguin
ISBN: 1606525573
Category : Reference
Languages : en
Pages : 163
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Book Description
The bottom line is this: The workplace is a minefield of business jargon that people exchange on a daily basis, and it can all start to sound like everyone around you is speaking another language. So if you have ever wondered whether you have hit the glass ceiling or if a cubicle monkey will respond to mushroom management, become bogged down in the marzipan layer or are confused about what to do about the elephant in the room, this is the book for you. From indecipherable abbreviations and business terminology to buzzwords, motivational phrases, and more, In the Loop and Up to Speed uncovers the origins and meanings of many useful—and some not so useful—phrases that can be heard in the workplace and in everyday life, such as: · level playing field touching base · reinventing the wheel firing on all cylinders · brainstorming corporate DNA · methodology keeping your options open · raising the bar blue-sky thinking Amusing and informative, this book covers all the bases and guarantees you’ll be on the fast track to becoming fluent in business speak!
Author: Jesper Klit
Publisher: Lindhardt og Ringhof
ISBN: 8726874717
Category : Language Arts & Disciplines
Languages : en
Pages : 199
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Book Description
"Personal Clout" is an entertaining and honest guide to speaking publicly. This book will teach you how to effectively get your message across to other people - a skill in high demand from managers and employers. After becoming a bestselling book in Europe, Jesper Klit's "Personal Clout" is now available for the first time in English. Learn as the author shares some of the invaluable tools, lessons and methods he has picked up during the decades of experience he has from working as a communications consultant, TV journalist and media lecturer. By reading about the seven effective habits common among the world's best communicators, you will receive guidance and inspiration to strengthen your ability to cut through the fog and achieve the attention you deserve. The 7 habits Jesper Klit explores are: 1. Know Yourself 2. Plan Your Success 3. Say What Your Body is Saying 4. Cast Yourself 5. Involve Your Audience 6. Design and Tell Effective Stories 7. Train Your Personal Clout Jesper Klit is a Communications Adviser, Director of Jesper Klit & Partners, and moreover he is one of the most popular and inspiring European speakers in the fields of communication and leadership. Jesper specializes in the development of personal clout, media coaching, and business storytelling. He advises a number of companies and leaders – from prime ministers to CEOs – on issues relating to personal and strategic communication. Furthermore, he is the author of several books on media, communication, and leadership.
