Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712331534
Category :
Languages : en
Pages : 164

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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712333903
Category :
Languages : en
Pages : 72

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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712333897
Category :
Languages : en
Pages : 64

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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712331510
Category :
Languages : en
Pages : 192

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Author: Dennis M. Drew
Publisher: www.Militarybookshop.CompanyUK
ISBN: 9781907521546
Category : Political Science
Languages : en
Pages : 290

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Book Description
This new work defines national security strategy, its objectives, the problems it confronts, and the influences that constrain and facilitate its development and implementation in a post-Cold War, post-9/11 environment. The authors note that making and implementing national strategy centers on risk management and present a model for assessing strategic risks and the process for allocating limited resources to reduce them. The major threats facing the United States now come from its unique status as "the sole remaining superpower" against which no nation-state or other entity can hope to compete through conventional means. The alternative is what is now called asymmetrical or fourth generation warfare. Drew and Snow discuss all these factors in detail and bring them together by examining the continuing problems of making strategy in a changed and changing world. Originally published in 2006.

Author: Brian Winston
Publisher: Routledge
ISBN: 1134766335
Category : Social Science
Languages : en
Pages : 389

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Book Description
Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.

Author: John Perkins
Publisher: Berrett-Koehler Publishers
ISBN: 1576755126
Category : Biography & Autobiography
Languages : en
Pages : 430

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Book Description
Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Author: Naomi Klein
Publisher: Metropolitan Books
ISBN: 1429919485
Category : Business & Economics
Languages : en
Pages : 721

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Book Description
The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq In her groundbreaking reporting, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers. The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq. At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Author: George L. Kelling
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 16

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